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Crutchfield's New Online GPS Demo Shows Latest Features of the Hottest Navigation Tools; Consumers Get Hands-On Look at Ease and Usefulness of Today's GPS Systems.


CHARLOTTESVILLE, Va. -- Until recently, shopping for a GPS navigation See GPS.  system was a bit like wandering into un-charted territory - complex technology and a narrow selection of products made GPS navigation less than user-friendly. Now, Crutchfield, the nation's oldest integrated marketer of consumer electronics products, has launched an interactive online demo that brings the safety and convenience of today's newest GPS navigation devices to life.

Crutchfield's interactive online demo, called Navigate Your Life, can be found at http://www.crutchfield.com/navdemo, along with a multitude of information, facts and tips about today's GPS devices.

Crutchfield partnered with Tele Atlas This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, a leading provider of geographic content, to create the interactive online demo and to illustrate how the latest GPS devices are portable, affordable, easy-to-use and loaded with added functionality. Tele Atlas supplies its digital maps and related content to the world's leading navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking.  makers, including TomTom(R), Pioneer(R), and Navman(R).

Sales of mobile navigation devices across the industry are up 162% in the first quarter of this year compared to the same quarter last year (A), an increase attributed in large part to better design and advanced features in new GPS systems on the market today. Many of today's GPS devices are portable and are capable of functioning as an MP3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats.  and a digital photo viewer. Many also receive live traffic and weather updates (optional subscription required), providing drivers with real-time information and alternate routes An official alternate route is a bannered highway that provides an alternate alignment for a highway. Originally, the term for these routes was "optional"; but in 1959, the designation became alternate.  around traffic jams and accidents. Some models have up to 20 gigabytes of storage and are equipped with Bluetooth(R) technology, for "hands-free" calling with Bluetooth(R)-enabled cell phones.

"In the past, we've found that some of our customers have hesitated to buy GPS devices because of their limited features and perceived difficulty of use," said Todd Cabell, Crutchfield Projects Editor. "The online demo puts these myths to rest. With Navigate Your Life, users can clearly see how a GPS device can not only pinpoint their location and provide turn-by-turn directions, but also find the closest ATM or gas station, play music, view images, store contact information, and get important traffic and weather updates. The demo shows step-by-step how easy these devices are to use, and then helps users find the right GPS model for their needs."

"Tele Atlas has led the way to educate the marketplace on the usefulness and practicality of today's modern GPS devices," said Vice President of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  Marketing Michael Evers. "Crutchfield is known for providing its customers with the best product information on cutting-edge electronics, so partnering with them on this project is a natural fit."

Crutchfield carries the latest model GPS devices from TomTom(R), Garmin(R), Magellan(R), Pioneer, Navman, Alpine(R), Clarion A family of application development systems for Windows from SoftVelocity, Inc., Pompano Beach, FL (www.softvelocity.com). Clarion provides a comprehensive set of tools for development, including a screen builder, 4GL and application generator. (R), Cobra(R), Eclipse, Lowrance, Sony, and Kenwood. Choices include "in-dash" models, which replace the car stereo system, and plug-n-play models, which can be easily transferred between vehicles. As always, Crutchfield Sales Advisors are available to provide expert guidance on the features and functionality of each model.

"Today's GPS devices are no longer just luxury items for hobbyists or business necessities for traveling salespeople sales·peo·ple  
pl.n.
Persons who are employed to sell merchandise in a store or in a designated territory.
 - they are all-in-one devices that all consumers can use to directly improve their daily lives," added Cabell. "With this new interactive demo, consumers can finally experience how useful GPS navigation can be."

Resource Interactive, an interactive marketing and technology firm, developed the demo for TeleAtlas and Crutchfield.

About Crutchfield Corporation

Crutchfield Corporation, which celebrated its 32nd anniversary in 2006, is the nation's oldest integrated marketer (catalog, call center, and Internet) of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning many awards for quality, design, and usefulness. Crutchfield's Sales and Technical Advisors, the core of Crutchfield's commitment to superior customer service, are noted for their high integrity, product expertise, and technical support. They are available by phone, e-mail, and live online chat. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. CrutchfieldAdvisor.com is an all-information website that serves as a single comprehensive source about consumer electronics. Crutchfield was the first vendor-authorized audio/video retailer on the Internet and is one of only three retailers to have won BizRate's coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 "Circle of Excellence" award six times.

About Tele Atlas

Founded in 1984, Tele Atlas delivers the digital maps and dynamic location content that power the world's most essential geographic solutions. The information is the foundation for a wide range of personal and in-car navigation systems, mobile and Internet map A graphic representation of some aspect of the Internet. Maps have been generated for years depicting user population, ISP coverage and other aspects of the Internet.  applications that help GPS system users find the places, products and services they need, wherever they are. Tele Atlas also works with business partners who deliver critical applications for emergency, business fleet and infrastructure services. The company employs 2,300 full-time staff and contract cartographers Cartography is the study of map making and cartographers are map makers. Before 1400
  • Anaximander, Greek Anatolia, (610 BC-546 BC), first to attempt making a map of the (known) world
 at offices in 20 countries around the world and uses a sophisticated network of thousands of sources to regularly update its maps. Tele Atlas is listed on the Frankfurt Stock Exchange Frankfurt Stock Exchange

The largest of Germany's eight securities exchanges, operated by Deutsche Borse AS.
 (TA6) and on Euronext Amsterdam (TA). For more information, visit http://www.teleatlas.com.

(A) According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , Inc.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 12, 2006
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