Crunch Fitness Launches Fully Integrated Ad Campaign to Celebrate 15 Years of Fitness Innovation.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Crunch Fitness(SM), a brand renowned for fusing fitness and entertainment, today unveiled a new fully integrated advertising campaign with the new tagline "15 Years of Making Life Hot 'N Sweaty," designed to commemorate the longevity of the brand and celebrate its 15th anniversary. "Achieving this milestone is a testament to the innovation and uniqueness of Crunch," said Roger Harvey, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , Crunch Fitness. "From the very beginning, we have been committed to creating unique, tongue-in-cheek ad campaigns that speak directly to our audience and personify per·son·i·fy tr.v. per·son·i·fied, per·son·i·fy·ing, per·son·i·fies 1. To think of or represent (an inanimate object or abstraction) as having personality or the qualities, thoughts, or movements of a living being: the true essence of the brand." The new campaign is centered around a series of ads that address historic events as they relate to Crunch milestones. The "15 Years of Making Life Hot 'N Sweaty" tagline is the backdrop for the creative elements that find humor in events and truly innovative group fitness classes that have taken place over the years, portraying the brand's seamless fit into people's lives and pop culture. Crunch went back in history with the campaign theme, reaffirming a brand that was built from an aerobics studio in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , to a fitness powerhouse with 24 state-of-the-art gyms located in the nation's largest markets - New York, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Boston, Chicago, Atlanta, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Miami. As part of the campaign, Crunch will offer members in New York, Atlanta, Chicago and Los Angeles an invaluable opportunity to enjoy the feature classes that put Crunch on the map, including: Crunch Striptease(TM), Cycle Karaoke, Gospel Aerobics, Urban Rebounding, Disco Yoga and Firefighter Workout. And, just like any other birthday surprise, the brand is implementing multiple non-conventional tactics to reach prospective new customers in New York, Chicago and Boston. "Crunch is a special brand and a truly unique fitness experience and this work by our in-house team at Rocket Science is just the first step in our efforts to take Crunch Fitness to new heights," said Martin Pazzani, chief marketing officer, Bally Total Fitness Bally Total Fitness is an American health club chain with 400 gyms in 70 cities, and claims 4 million customers [1]. The chain has recently opened gyms in South Korea, China & the Bahamas. . "We are looking forward to another great 15 years." Crunch Fitness(SM) (www.crunch.com) is a bold and vibrant expression of fitness, fashion, music, entertainment and style. Based in New York City, Crunch has 24 gyms in Los Angeles, Miami, Boston, Atlanta, San Francisco and Mission Viejo. Renowned for fusing fitness and entertainment, Crunch has a philosophy of "no judgments" and an environment that welcomes people from all walks of life - regardless of shape, size, sex or ability - Crunch continually changes the way the world looks at exercise, with programs like the Firefighter Workout, Crunch Striptease(TM), Ruff Yoga(TM), and Cycle Karaoke. Crunch also incorporates original apparel and accessories for men and women, chart-topping exercise videos, music compilation CDs and a lifestyle book series. Crunch is one of the premier brands of Bally Total Fitness Holding Corporation (NYSE NYSE See: New York Stock Exchange : BFT (Binary File Transfer) An extension to the fax protocol that allows transmission of raw data. A page of text is transmitted faster than a bitmap of the page and is displayed at normal printer resolution at the receiving side. ). |
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