Crunch Fitness Celebrates 15 Years of Making Life Hot 'N Sweaty!; Brand That Fuses Fitness And Entertainment Reaches Milestone.

NEW YORK -- What is wise beyond its years, respected by folks of all shapes and sizes, but oddly enough, has a reputation from Soho to Sunset Boulevard for making life hot 'n sweaty? You guessed it - Crunch Fitness(SM)! Mark your calendars; Crunch is making fall the steamiest season ever as we commemorate 15 years in the business with head-turning offers and the return of vintage classes that put Crunch on the map!

This milestone is a major achievement for Crunch; the brand was first introduced to New York City 15 years ago. With the help of some creative instructors and a tiny spot on St. Mark's Place in Manhattan's East Village, Crunch offered revolutionary programming that showed exercise could be more than just the same sweaty grind, and fitness could be more than bulging biceps and flat bellies. Opening first as an aerobics studio, Crunch filled a major void in the then-nascent fitness industry, by creating the ultimate venue for fitness enthusiasts whose insatiable fitness appetites weren't satisfied by bar bells, stationary bikes, and tread mills. Crunch has since grown to serve nearly 100,000 members with 24 state-of-the-art gyms in New York, Los Angeles, Miami, San Francisco, Chicago, Atlanta and Boston.

"Crunch's success lies in the heart of the brand's unique philosophy and creativity," said Roger Harvey, chief operating officer. "It is our goal to foster an environment where our members don't feel self conscience or worry about what others think. This philosophy - the core value of Crunch - has allowed original programming ideas to succeed over the past 15 years."

In addition to bringing some of today's hottest new trends to the forefront of fitness, Crunch has been the industry's leading innovator, introducing never before seen equipment such the Hypoxic chamber, BOSU and Revolution Smartbell(TM); as well as unique architectural elements such as astro-turf stretching areas, Peek-a-Boo showers and a three-story orange fun slide! All this, while providing signature group fitness classes like: Crunch Striptease, Cycle Karaoke, Gospel Aerobics, Urban Rebounding, Disco Yoga and Firefighter Workout.

"From Cycle Karaoke in New York, to Crunch Striptease in Los Angeles, Crunch's cutting-edge programming and creative style has played an integral role in changing the way people exercise all over the world," said Donna Cyrus, Crunch's National Director of Group Fitness. "Achieving this milestone is a testament to the growing popularity of fitness and the dedication of innovative programming that fuses fitness and entertainment. We don't just offer what's trendy in fitness, we offer what's next!"

Crunch Fitness(SM) (www.crunch.com) is a bold and vibrant expression of fitness, fashion, music, entertainment and style. Based in New York City, Crunch serves nearly 100,000 members with 24 gyms in Los Angeles, Miami, Boston, Atlanta, San Francisco and Mission Viejo. Renowned for fusing fitness and entertainment and offering an environment that welcomes people from all walks of life - regardless of shape, size, sex or ability - Crunch continually changes the way the world looks at exercise, with programs like the Firefighter Workout, Crunch Striptease(TM), Ruff Yoga(TM), and Cycle Karaoke. Crunch also incorporates original apparel and accessories for men and women, chart-topping exercise videos, music compilation CDs and a lifestyle book series. Crunch is one of the premier brands of Bally Total Fitness Holding Corporation (NYSE: BFT).