Crumbs of comfort; Inbrief.PREMIER Foods' nostalgia-led relaunch Relaunch can refer to several things:
Hovis is a UK brand of flour and bread, now owned by Premier Foods. brand helped the group steal a 25.7% share of the wrapped bread market in a "solid" start to 2009, the firm said today. The Oxo-to-Branston iconic i·con·ic adj. 1. Of, relating to, or having the character of an icon. 2. Having a conventional formulaic style. Used of certain memorial statues and busts. British brands company - which also owns Quorn-making operations on Teesside - reported sales ahead 3% in the 16 weeks to April 25, with "excellent progress" for Hovis thanks to a revival spearheaded by its "Go on Lad" advertising campaign. The brand now holds a market share of more than a quarter, up from 22.2% a year ago. But Premier warned of further price hikes of around 5% on average this year as it looks to offset higher import costs due to the impact of the weak pound. The group, which buys in around 22% of its materials from overseas, said previous price increases drove a 6% rise in grocery sales so far this year.. |
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