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CruisesOnly, World's Largest Cruise Agency, Unveils New Site.


Business Editors/Travel Writers

WOBURN, Mass.--(BUSINESS WIRE)--April 1, 2004

Features simpler online booking with virtual ship tours, more port

information, live deck plans, and ship reviews

CruisesOnly (www.cruisesonly.com), the World's Largest Cruise Agency, today debuts a brand new site sporting category pricing upfront, expanded content, and easier booking, all designed to bring consumers a more convenient and informative shopping experience.

The launch of the overhauled site marks a major milestone for leading leisure travel company NLG NLG

The ISO 4217 currency code for the Dutch Guilder.
, which acquired CruisesOnly last fall.

"CruisesOnly already enjoys an excellent reputation for terrific deals on cruises, so we turned our focus to creating the best possible experience when booking a cruise," said Tom Gerace Thomas A. Gerace (born December 21, 1970 in Pittsburgh, Pennsylvania) is the founder and CEO of the social networking site Gather.com, where members share user-generated content online and earn a portion of the company’s advertising revenue. Gather. , Senior Vice President of Marketing at CruisesOnly and NLG. "As the largest seller of cruises in the world, we want to share our depth of knowledge to create a better informed customer. Our goal is to make booking your cruise almost as relaxing and enjoyable as taking it."

Inviting blue and green hues, airy feel, and relaxed tone mesh to emulate the cruise experience, all while masking the sophisticated technology underpinning the site. Customers see very clearly structured information, including all available pricing categories with any relevant bonus offers, plus any regional or senior discounts.

Highlights of the new CruisesOnly site include:

-- A new look and intuitive navigation--New and existing features

have been organized so that customers can readily find what

they need. From the home page, search for a cruise, browse

special offers, or learn more about cruise lines
See also List of ferry operators
This is a list of cruise lines, companies that operate cruise ships.
Name Headquarters
A'rosa Europe
NCL America America
AIDA Cruises Europe
American Cruise Lines America
 and ships.

-- Bonus offers such as upgrades that can be booked online--An

icon with a star appears throughout the booking process if

there's an upgrade, shipboard ship·board  
n.
1. The condition of being aboard a ship: on shipboard.

2. Archaic The side of a ship.

adj.
 credit, or other offer on a

particular cruise.

-- Discounts for senior citizens and residents of certain

states--Customers enter their ZIP code zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
 and answer an age range

question to determine whether they qualify for special senior

citizen or resident discounts.

-- Category pricing options upfront--Now, as soon as customers

start to compare itineraries, they see prices for interior,

oceanview, and balcony staterooms and suites at a glance.

-- Expanded port of call information--Extensive overviews from

Cruise Critic Cruise Critic is a cruise review community website which also has information for cruisers written by editors, news on cruising and a forum. They offer over 225 reviews written by editors and members of the site, and information on cruise ships and over 135 ports of call.  for over 100 popular ports are new.

-- Additional ship information--Featured are in-depth details

about ships and itineraries, including cruise line A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the  overviews,

ship tours, and ship reviews by Cruise Critic and our

customers.

-- Integrated deck plans--Consumers see live deck plans showing

the location of available staterooms, with stateroom state·room  
n.
A private cabin or compartment with sleeping accommodations on a ship or train.


stateroom
Noun

1. a private room on a ship

2.
 pictures

and descriptions available throughout the booking process.

-- 360-degree virtual tours--Panoramic 360-degree views of

staterooms, dining rooms, pool decks, and more bring the

cruise experience to life.

CruisesOnly, which has specialized in cruising for over 20 years, offers vacationers an extensive selection of outstanding deals to destinations all over the world from such popular cruise lines as Carnival Cruise Lines This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Celebrity Cruises Celebrity Cruises is a cruise line founded in 1989 by the Greek Chandris Group. In 1997 Celebrity Cruises Ltd. merged with Royal Caribbean International to become Royal Caribbean Cruises Ltd., which operates Celebrity and the Royal Caribbean International line. , Royal Caribbean, Costa Cruises, Holland America Line Holland America was founded in 1873 as the Dutch-America Steamship Company, a shipping and Passenger line. Because it was headquartered in Rotterdam and provided service to the Americas, it became known as Holland America Line (HAL). , Norwegian Cruise Line Norwegian Cruise Line (NCL) is a company operating cruise ships, headquartered in Miami, Florida. It is most well known for its Freestyle Cruising, which means that there are no set times or seating arrangements for meals, nor is formal attire required. , Princess Cruises, Disney Cruise Line Disney Cruise Line is owned by The Walt Disney Company and headquartered in Celebration, Florida. The business is run by President Tom McAlpin as part of the Walt Disney Parks and Resorts division. , Oceania Cruises, and others.

Gerace notes that the new platform streamlines the CruisesOnly online booking process. "We've made it easier to buy online, particularly for people who know just what they want or those taking shorter cruises. This leaves our expert cruise agents available to help new cruisers pick the right cruise for them, and to assist luxury cruisers in their search for the experience of a lifetime."

To learn more about the new CruisesOnly, click here.

About CruisesOnly

CruisesOnly is the World's Largest Cruise Agency - and for good reason. For two decades, CruisesOnly experts have taken the time to carefully match each customer with the ideal cruise vacation. CruisesOnly offers a huge variety of deals on the world's best cruise lines, from Alaskan adventures and last-minute Caribbean getaways to Hawaiian honeymoon cruises. They continue to develop their products, services, and technology to meet the demands of today's savvy traveler. Booking online is a snap, and cruise experts are available 24/7. To learn more, visit www.cruisesonly.com or call 1-800-CRUISES. CruisesOnly is part of NLG, one of the nation's largest online and offline leisure travel companies.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 1, 2004
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