Cruise411.com and iMedium Chart a New Course with Visual Interactive Marketing Campaign.Business/Technology Editors WAYNE, Pa.--(BUSINESS WIRE)--June 19, 2000 Interactive bargain map allows consumers to cruise through last minute offers, discounts and free upgrades to plan the perfect vacation iMedium, Inc., the leading enabler of visual e-business interactions, and Cruise411.com, the leading online discount cruise booking service, today announced that they have formed a strategic marketing and e-commerce relationship to promote Cruise411.com's comprehensive content and cruise booking services. Using iMedium's visual interaction technology platform, Cruise411.com will allow site visitors an entertaining and engaging way to interact with logos, photos and relevant information from Disney, Celebrity, Carnival and Windstar cruise lines
Name Headquarters A'rosa Europe NCL America America AIDA Cruises Europe American Cruise Lines America in order to receive last minute offers, discounts and upgrades. Cruise seekers can easily interact with the enabled map by mousing over the cruise line A cruise line is a company that operates cruise ships. Cruise lines have a dual character; they are partly in the transportation business, and partly in the leisure entertainment business, a duality that carries down into the ships themselves, which have both a crew headed by the logos and can even e-mail these enabled cruise destinations to friends and family. "This technology is a terrific marketing tool for Cruise.411.com. The ability to e-mail interesting destinations to friends and family members creates a new excitement for those in search for the `perfect vacation'" said David Lucas
iMedium's technology is a comprehensive embedded Inserted into. See embedded system. e-commerce solution that enriches business and customer relationships by creating hosted visual interactions. The hosted platform provides a degree of site stickiness and interactivity never before experienced that builds brand, site, and visitor loyalty. The e-mail technology is a natural extension of the hosted solution and provides an effective direct marketing channel for businesses to better reach existing and prospective customers. "We are very excited Cruise411.com has chosen our hosted e-business platform to add another dimension of interactivity to an already successful and content-rich site," said Brian Dooner, founder and president of iMedium. "By combining a powerful, visual merchandising Visual merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. initiative for cruise line offers with existing site content, iMedium is helping convert Cruise 411 site visitors to buyers." About Cruise411.com (cruise411.com) Cruise411.com was created to provide cruisers (repeat and first timers) with the most comprehensive content and the most enjoyable booking service worldwide. About iMedium (www.imedium.com) iMedium is an infrastructure company that enables visual e-business interactions. iMedium leverages the power of interactive visual content for an entirely new class of applications and web experiences. iMedium's proprietary, patent-pending hosted platform enables businesses to embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. contextual commerce, information assets, advertising and promotional opportunities into product catalogs, technical illustrations, photographs, other graphics and visual content. Founded in 1999, iMedium is based in Wayne, PA, near the headquarters of its lead investor/incubator, Safeguard Scientifics (NYSE NYSE See: New York Stock Exchange : SFE See Sydney Futures Exchange. ). iMedium is a trademark of iMedium, Inc. |
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