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Cruise Planners Ranked #1 Cruise Agency Franchise by Entrepreneur Magazine for 5th Straight Year.


CORAL SPRINGS Coral Springs, city (1990 pop. 79,443), Broward co., SE Fla.; inc. 1963. Largely residential, it is a city that has grown rapidly along with the southern Florida and Fort Lauderdale area. The population of Coral Springs nearly doubled between 1980 and 1990. , Fla. -- Cruise Planners, a South Florida-based national cruise agency with a franchised network of more than 700 experienced travel professionals, has been ranked as the #1 cruise agency franchise by Entrepreneur Magazine Entrepreneur Magazine is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities.

This magazine is published monthly, with a total of 12 issues annually. (No special extra issues are published.
 for the fifth consecutive year (2004-2008). The #1 ranking is published in Entrepreneur's January 2008 issue and online at www.entrepreneur.com as part of the magazine's annual Franchise 500[R] list of the world's top franchises.

"This is a tremendous honor that further validates our family-friendly business approach and our absolute commitment to helping our agents maximize the potential of their individual franchises," said Michelle Fee, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cruise Planners. "Offering a great product got us to #1 back in 2004, but it's the hard work and commitment to serving our members that keep us at the top."

In addition to its #1 ranking in the cruise agency category, Cruise Planners also netted top-25 rankings among Franchise 500[R] "home based franchises" (#24) and "low-cost franchises" (#25).

Initially published in 1980 as the first official ranking of franchises in the industry, Entrepreneur's Franchise 500[R] is still the best and most comprehensive rating of franchises in the world. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Entrepreneur, the most important factors in compiling the Franchise 500[R] include financial strength and stability, growth rate and size of the system. The publication also considers the number of years a company has been in business and the length of time it's been franchising, startup costs, litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
, percentage of terminations and whether the company provides financing. Financial data is analyzed by an independent CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. .

Cruise Planners' top ranking on Entrepreneur's Franchise 500[R] follows closely on the heels of the company being named "Homebased Partner of the Year" by Royal Caribbean International Royal Caribbean International (OSE: RCL NYSE: RCL) is a Norwegian-American cruise ship company based in Miami, Florida. It is a brand of Royal Caribbean Cruises Ltd., with 21 ships in service and one more under construction. All the ships have names ending in "of the Seas.  in December 2007. In 2005, Cruise Planners was honored with Carnival's "Agency of the Year" award, and the company is an annual recipient of the American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  Travel Services Rep Excellence Award.

About Cruise Planners

Founded in 1994, Cruise Planners is an American Express Travel Services Representative national cruise agency headquartered in Coral Springs, FL, that operates a franchised network of 700+ experienced travel professionals who independently book cruises and other associated travel. Cruise Planners gross sales Gross Sales

A measure of overall sales that isn't adjusted for customer discounts or returns, calculated simply by adding all sales invoices, and not including operating expenses, cost of goods sold, payment of taxes, or any other charge.
 totaled $110 million in 2006. Cruise Planners has achieved the highest industry awards year after year; Royal Caribbean's Homebased Partner of the Year (2007), Carnival's Agency of the Year (2005), American Express Travel Services Rep Excellence Award (2004-2007) and Entrepreneur Magazine's Franchise 500[R] ~ ranked #1 cruise agency franchise (2004-2008), to name a few.

For more information about Cruise Planners, including details on how to become a Cruise Planners agent, please call 1-888-582-2150 or visit www.beacruiseagent.com.
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Publication:Business Wire
Date:Feb 14, 2008
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