Crucial.com to Offer PC2100 DDR SDRAM At Price Parity With PC133; Production, Demand Convince Crucial To Offer DDR In Volume At Price Parity.Business Editors, High-Tech Writers MERIDIAN, Idaho--(BUSINESS WIRE)--May 16, 2001 Crucial.com, a leading factory-direct memory upgrade supplier and a division of Micron (NYSE NYSE See: New York Stock Exchange :MU), announced its PC2100 double data rate (DDR (Double Data Rate) Refers to an SDRAM memory chip that increases performance by doubling the effective data rate of the frontside bus. For more details, see SDRAM. DDR - Double Data Rate Random Access Memory ) synchronous DRAM Synchronous DRAM - Synchronous Dynamic Random Access Memory (SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them. ) memory module upgrades at price parity with PC133. "Micron is increasing DDR SDRAM See DDR. output, bringing production costs down," said Scott Heimgartner, Crucial's Product Marketing Manager. "This, combined with Crucial's factory-direct model, allows us to offer DDR SDRAM at price parity with PC133, providing our customers easier access to the latest in memory technology." Crucial began offering its high-quality, low-cost PC2100 DDR SDRAM last month. Crucial PC2100 DDR SDRAM modules now start at US $41.39 for 128MB and US $79.19 for 256MB and are shipping in volume. This makes it easier for buyers, such as white-box system builders, resellers, and integrators, to bring high-quality DDR SDRAM to their clientele. Crucial continuously monitors pricing trends and updates the Crucial.com web site to reflect current memory prices. Check Crucial.com for current product availability and pricing information. "As an evolutionary technology, DDR SDRAM has many inherent manufacturing and cost advantages," said Jeff Mailloux, Micron's Director of Marketing, Computing and Consumer Group. "Leveraging Micron's existing cost-effective manufacturing infrastructure allows Micron and Crucial to offer DDR SDRAM at price parity with SDRAM. This, along with high-bandwidth and low-latency positions DDR SDRAM as the preferred memory solution for multiple high-end computing and communications applications. In addition, we anticipate reduction in manufacturing costs as Micron continues to migrate DDR SDRAM production to its 0.15 micron process." Crucial.com is the Web site of Crucial Technology, a division of Micron Semiconductor Products, Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. , Inc. Crucial sells memory upgrade modules factory-direct from Micron Technology, Inc., and offers over 60,000 upgrades for more than 11,000 desktops, notebooks, servers, routers, printers, and electronic devices. Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash Memory, other semiconductor components, and memory modules. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (NYSE) under the symbol MU. To learn more about Micron Technology, Inc., visit its web site at www.micron.com. |
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