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Crucial Technology to Offer Memory Upgrades Through Electronics Retailer Best Buy; Online Memory Leader Makes First Move Into Major Retail Market.


Business Editors, High-Tech Writers

MERIDIAN, Idaho--(BUSINESS WIRE)--Jan. 28, 2002

Crucial Technology(R), a division of Micron and one of the world's largest factory-direct memory upgrade providers, today announced Crucial memory upgrades are now available through Best Buy, the nation's largest volume consumer electronics retailer. This marks the first time Crucial memory is available through a major retail store.

"As part of the leading memory producer Micron, Crucial established a reputation for high-quality, factory-direct computer memory upgrades," said Crucial Technology General Manager Mike Bokan. "Working with Best Buy allows an even broader range of customers to benefit from our memory, giving them an easy and inexpensive way to boost computer performance with memory they trust."

"Adding Crucial memory to Best Buy shelves is one more way to show our commitment to quality," said Jill Lynch-Wenner, Senior Buyer, Best Buy. "Crucial has a reputation for providing top-tier memory, and our customers want and deserve that."

Crucial memory upgrades are now available in all 478 Best Buy stores nationwide and through Best Buy's Web site at www.BestBuy.com. Best Buy stores stock five types of Crucial's most versatile memory upgrades for today's most popular desktops, notebooks, and workstations.
-- 256MB Crucial PC2100 DDR SDRAM DIMM

-- 128MB Crucial PC133 SDRAM DIMM

-- 256MB Crucial PC133 SDRAM DIMM

-- 512MB Crucial PC133 SDRAM DIMM

-- 128MB Crucial PC133 SODIMM


Crucial Technology is a division of Micron Semiconductor Products, Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. , Inc. Crucial sells memory upgrade modules factory direct from Micron Technology, Inc., and offers over 87,000 upgrades for more than 15,000 desktops, notebooks, servers, routers, printers, and electronic devices. Visit http://www.crucial.com to learn more about Crucial.

Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash Memory, other semiconductor components, and memory modules. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (NYSE NYSE

See: New York Stock Exchange
) under the MU symbol. To learn more about Micron Technology, Inc., visit its web site at www.micron.com.

Minneapolis-based Best Buy Co., Inc. (NYSE:BBY BBY Best Buy (stock symbol)
BBY Before Battle of Yavin (Star Wars)
BBY BeBeyond (Chinese online community) 
) is North America's number one specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company operates retail stores and commercial web sites under the names: Best Buy (BestBuy.com), Future Shop (FutureShop.ca); Magnolia Magnolia, city, United States
Magnolia (măgnō`lyə), city (1990 pop. 11,151), seat of Columbia co., SW Ark.; inc. 1855. Its oil industry has been important since 1938.
 Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), On Cue (OnCue.com), Sam Goody Sam Goody is a music and entertainment retailer in the United States and formerly in the United Kingdom. It is owned and operated by Musicland, which itself is owned by former rival Trans World Entertainment which also runs Suncoast Motion Picture Company and, until January 2006,  (SamGoody.com), and Suncoast (Suncoast.com). The Company reaches consumers through more than 1,800 retail stores in the U.S., Canada, Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla.  and the U.S. Virgin Islands.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 28, 2002
Words:422
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