Crucial Technology Web Site Ranked in Top 5% of Channel Friendly Sites by ChannelWEB.BOISE, Idaho--(BUSINESS WIRE)--June 4, 1998--Crucial Technology's Web site, crucial.com, was recently selected by ChannelWEB as one of the top 5% Channel Friendly Web sites in the reseller business. To be selected for this award, Web sites must provide useful and timely product and pricing information, training and education, and low barriers to entry for small- to medium-sized resellers to participate. ChannelWEB is the single site where resellers and retailers can access any conceivable piece of channel related information, services and tools. With over 1,000,000 impressions per month, ChannelWEB is the largest independent web-based channel service available. "We are pleased to have www.crucial.com selected by ChannelWEB as one of the top Channel Friendly Websites. Our web site allows resellers and end users to order directly from the same Micron factory where OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and computer manufacturers like Compaq, Gateway, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett Packard, Micron Electronics and others buy memory to install in systems they manufacture," says Scott Schoenherr, Crucial Technology's General Manager. "The Crucial Customer Program is specifically designed to meet the growing needs of corporations and resellers who frequently buy memory direct. We offer the highest quality memory products with `direct from the factory' savings." An important educational aspect of crucial.com is the background it provides on memory. http://www.crucial.com/html/manufacturing.html provides a good overview of Micron's DRAM fabrication fabrication (fab´rikā´sh  n),n the construction or making of a restoration. process -- from silicon to finished memory modules. One of the hallmarks of Crucial Technology's web site is its database-driven program (http://silicon.micron.com/crucial/cart/html/selector.cfm) that helps users select the correct memory upgrade. Users only have to enter their computer manufacturer and the model, and the database comes back with a list of guaranteed compatible memory upgrades. "The most difficult part of upgrading the memory in a computer is not installation, it's getting compatible memory," says Crucial Technology Marketing Director Lori Lewis Lori Lewis is the newest member of Therion who will be touring with the band in 2007. Besides being a touring lead singer for Therion, Lori is also a lead singer for Aesma Daeva, a band that was touring with Therion in Canada and the USA in 2005. . "Our web-based module selector is one of the most advanced in the industry, and it insures that users get the correct memory for their systems. We have spent hundreds of hours developing this resource, and we believe it is the best available." Besides selecting the exact memory needed, visitors to the Web site can also learn more about memory and how to upgrade their systems. The crucial.com site contains the following additional resources: -- A step by step view of how memory is manufactured in our billion dollar manufacturing facilities (http://www.crucial.com/html/manufacturing.html) -- An FAQ list, including a primer on the differences between EDO Edo: see Tokyo, Japan. , Fast Page Mode See page mode memory. , Sync, and ECC (1) (Error-Correcting Code) A type of memory that corrects errors on the fly. See ECC memory. (2) (Elliptic Curve Cryptography) A public key cryptography method that provides fast decryption and digital signature processing. (http://www.crucial.com/html/faq.html). -- A visual reference guide for identifying different types of memory (http://www.crucial.com/html/moduleid.html). -- A discussion of web security issues and Crucial Technology's secure server (http://www.crucial.com/html/encryption.html). Crucial Technology is a division of Micron Semiconductor Products, Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Micron Technology, Inc. Crucial Technology sells memory upgrade modules factory direct from Micron Technology, Inc. through its web site at crucial.com and at 1-800-336-8921. Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash, other semiconductor components, memory modules, personal computer systems, and remote intelligent communications (RIC RIC Rhode Island College RIC Rehabilitation Institute of Chicago RIC Regulated Investment Company RIC Royal Irish Constabulary RIC Reuters Instrument Code RIC Roman Imperial Coinage RIC Resources Inventory Committee RIC Rapid Intervention Crew ) products. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (NYSE NYSE See: New York Stock Exchange ) under the symbol MU. To learn more about Micron Technology, Inc., visit its Web site at www.micron.com.
CONTACT: Micron Technology, Inc.
Julie Nash, 208/368-4400
Web site URL: http://www.micron.com
FaxOnDemand: 800-239-0337
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