Crucial Technology Unveils New Web Site.BOISE, Idaho--(BUSINESS WIRE)--Oct. 27, 1998--Crucial Technology, a division of Micron (NYSE NYSE See: New York Stock Exchange :MU) and one of the fastest growing direct memory upgrade suppliers, today launched its newly redesigned web site. The new site located at http://www.crucial.com, makes it easy for Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f to learn more about Crucial Technology and its memory products. The enhanced functionality, offering a wealth of information for consumers upgrading memory in their PCs, includes an expanded configuration tool and access speed improvements. As a significant part of Crucial Technology's ongoing effort to provide superior customer service and support, Crucial focused on the requirements of prospective and current online customers. "Leveraging our memory expertise, we've improved our configuration tool significantly," says Rafe VanDenBerg, Crucial Technology's Interactive Marketing Manager. "With a clever caching strategy, we've eliminated the performance drain usually associated with dynamically-generated web pages. Through careful design in our web technology, we've effectively cut our site's download times in half." Crucial's re-engineering efforts extend to their custom client pages as well. For Crucial's corporate, government, and reseller clients, a simple log-in dynamically alters the site to reflect negotiated pricing, as well as the client's pre-defined account information for streamlined ordering. "Crucial's new web site is more than just a facelift," says Scott Schoenherr, Crucial Technology's General Manager. "Using feedback gathered through a survey of our current site's visitors, we re-engineered the entire site to make it faster and even easier to use. Web users are very open, honest, and clear about what they want to see in a web site. All we had to do was ask." Crucial Technology is a division of Micron Semiconductor Products, Inc., which is a wholly-owned subsidiary of Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. , Inc. Crucial Technology sells memory upgrade modules factory direct from Micron Technology, Inc. Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash, other semiconductor components, memory modules, graphics accelerators A display adapter that performs a specialized set of graphics functions to render an image on screen. Today, all display adapters provide basic rendering functions in hardware, but many have graphics processing units (GPUs) that are sophisticated computers. , personal computer systems, and radio frequency identification See RFID. (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) products. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (NYSE) under the symbol MU. To learn more about Micron Technology, Inc., visit its Web site at www.micron.com |
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