Crucial Technology Reduces Retail Prices On Factory-Direct PC100 and 66MHz SDRAM Memory Modules.BOISE, Idaho--(BUSINESS WIRE)--Dec. 2, 1998-- -- Crucial Enhances Price-Performance Position on Nearly 2000 System Configurations -- Crucial Technology, a division of Micron and the only factory-direct memory upgrade supplier, today announced price reductions on its full line of factory-direct PC100 and 66MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them. memory upgrades. Crucial is leveraging its factory-direct model to reduce its retail prices. "Crucial's competitive pricing clearly illustrates our continued emphasis on building momentum as an efficient factory-direct supplier of top quality, fully compatible memory upgrades," says Scott Schoenherr, Crucial Technology's General Manager. "We continue to pass on the savings inherent in the direct sales model. Our focus is on providing our customers original equipment memory used by nearly all of the top PC companies at competitive prices and with value-added services." Reduced pricing is available on 32, 64, 128, and 256MB modules for nearly 2000 top-brand computers and workstations from over 20 manufacturers including IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Dell, Compaq, Hewlett-Packard, Gateway, Apple, and Micron Electronics. "These price changes come at a great time," commented Rafe VanDenBerg, Director of Marketing for Crucial Technology. "The increased performance resulting from a simple memory upgrade is a tremendous benefit to the new software and peripherals many give and receive during this season. The savings is even more significant with Crucial's additional five-percent discount for placing orders online." Corporations, government entities, and resellers receive additional savings through Crucial's online purchasing programs. The Crucial Customer Program offers additional volume discounts of up to 15-percent, while providing dedicated account service, streamlined ordering, and e-mail alerts of pricing and availability changes. To place an order or for more information about Crucial Technology's purchasing programs, visit Crucial's Web site at http://www.crucial.com or call 1-888-311-4RAM. Crucial Technology is a division of Micron Semiconductor Products, Inc., which is a wholly-owned subsidiary of Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. , Inc. Crucial Technology sells memory upgrade modules factory direct from Micron Technology, Inc. Micron Technology, Inc. (NYSE NYSE See: New York Stock Exchange :MU), and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash, other semiconductor components, memory modules, graphics accelerators, personal computer systems, and radio frequency identification See RFID. (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) products. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (NYSE) under the symbol MU. To learn more about Micron Technology, Inc., visit its Web site at www.micron.com. |
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