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Crucial Technology Introduces Flash Card Readers; Online Memory Leader Adds 6-in-1 and Single USB 1.1-Compliant Card Readers to Flash Memory Card Line.


Business Editors/High-Tech Writers

MERIDIAN, Idaho--(BUSINESS WIRE)--March 4, 2003

Crucial Technology, a division of Micron and one of the world's largest direct memory upgrade providers, introduced today a new line of stationary and portable flash memory card readers See flash card reader.  to complement its existing CompactFlash(TM) and MultiMediaCard(TM) flash memory line. Crucial's new USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 1.1-compliant readers make it easy to transfer digital data from flash memory cards directly to a desktop computer or notebook.

"Crucial's card readers are the ideal way to shuttle data from your digital camera, digital music player Hardware or software that plays audio files encoded in MP3, AAC, WMA or other audio formats. There are several software-based music players that play audio files in a desktop or laptop computer, including iTunes, RealPlayer and Windows Media Player. , handheld computer A computing device that can be easily held in one hand while the other hand is used to operate it. The Palm devices are a popular example. See Palm, smartphone and palmtop. , or other electronic device directly to your PC," said Crucial Technology Product Marketing Manager Scott Heimgartner. "Many of our customers use multiple electronic devices and multiple flash memory card formats in their home or professional life. Crucial's card readers host either single or multiple flash storage card formats, addressing the needs of the mobile professional and desktop user alike."

Crucial now offers the following card readers:

Crucial(R) USB 6-in-1 Card Reader
-- Four slots, compatible with six memory cards - MultiMediaCard, CompactFlash, SmartMedia(TM), Secure Digital(TM), Memory Stick(TM), and MicroDrive(TM)

-- Sturdy design and stop pads to prevent sliding during operation

-- USB 1.1-compliant for faster transfer rates

-- Drag-and-drop data transfer between memory cards

-- Currently priced at US$49.99


Crucial USB Portable 6-in-1 Card Reader

-- Four slots, compatible with six memory cards - MultiMediaCard,

CompactFlash, SmartMedia, Secure Digital, Memory Stick, and

MicroDrive

-- Lightweight and compact for easy mobility

-- USB 1.1-compliant for faster transfer rates

-- Hideaway USB extension cable for quick and easy access to

desktop or notebook

-- Drag-and-drop data transfer between memory cards

-- Currently priced at US$39.99

Crucial USB Secure Digital/MultiMediaCard Reader

-- Compatible with Secure Digital and MultiMediaCard memory cards

-- Lightweight and compact for easy transportation

-- USB 1.1-compliant for faster transfer rates

-- Currently priced at US$29.99

Crucial USB CompactFlash Reader

-- Compatible with CompactFlash memory cards

-- Lightweight and compact for easy mobility

-- USB 1.1-compliant for faster transfer rates

-- Currently priced at US$19.99

Crucial card readers offer a plug-and-play solution for today's latest operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. . The reader appears as a removable drive (1) A device that spins, reads and writes an optical disc, hard magnetic disk or floppy (magnetic) disk, which is inserted into the unit by means of a drive tray or cartridge slot. Examples of removable drive media are CDs, DVDs, REV disks and Zip disks. See removable disk.  once it is plugged in to the USB port A USB socket on a computer or peripheral device into which a USB cable is plugged. See USB. , eliminating the need to restart your system. The readers also come with installation software and a USB cable to accommodate a wide range of systems. Bus powered, the Crucial card readers require no external power source. All Crucial readers are available on Crucial's Web site at www.crucial.com and come with a limited lifetime warranty, free second-day shipping within the contiguous US on qualified orders, and Crucial's renowned customer service and technical support.

About Crucial

Crucial Technology is a division of Micron Semiconductor Products, Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. , Inc. Crucial sells high-quality RAM upgrades, flash memory cards, and video cards on its Web site at http://www.crucial.com. Crucial offers over 95,000 upgrades for more than 19,000 desktops, notebooks, servers, routers, printers, and electronic devices.

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions used in today's leading-edge computing, consumer, networking, and communications products. Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash memory, TCAMs, CMOS image sensors A CMOS-based chip that records the intensities of light as variable charges similar to a CCD chip. Although initially used in less expensive digital cameras, the quality of CMOS sensors has improved steadily.

CMOS sensors have advantages over CCDs.
, other semiconductor components and memory modules. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (NYSE NYSE

See: New York Stock Exchange
) under the MU symbol. To learn more about Micron Technology, Inc., visit its web site at www.micron.com.

Micron, Crucial and Crucial Technology are registered trademarks of Micron Technology, Inc. Micron Technology, Inc., is an authorized licensee of the CompactFlash(TM) and MultiMediaCard(TM) trademarks. All other trademarks referenced herein are the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 4, 2003
Words:619
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