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Crucial Technology Enters European Graphics Card Market.


Business Editors/High-Tech Writers

GLASGOW, United Kingdom--(BUSINESS WIRE)--Oct. 1, 2002

Leading Memory Upgrade Provider Offers Two Crucial(R) Radeon(TM)

Graphics Card Solutions on Its European Web Site

Crucial Technology, a division of Micron and one of the world's largest direct memory upgrade providers, announced today the immediate availability of the Crucial(R) Radeon(TM) 9700 Pro graphics card and the Crucial(R) Radeon(TM) 8500LE graphics card on its European Web site. Previously available only through Crucial's US-based Web site, Crucial.com , the high-quality, performance-boosting graphics cards are now available through Crucial.com/uk , giving customers in Europe the benefit of local customer support, lower-cost shipping and faster shipping options.

"Our customers on this side of the Atlantic have been telling us they're anxious to improve their system graphics with Crucial's new graphic cards," said Crucial's European Marketing Manager Roddy McLean. "Now we can offer two quality solutions for two different needs; the Crucial Radeon 9700 Pro is one of the fastest cards available for high-end users, and the Crucial Radeon 8500LE is an affordable option for consumers looking to boost the performance of an older system."

The Crucial Radeon 9700 Pro graphics card is powered by ATi(R) technology and features 128MB of 2.86 nanosecond (350 MHz) double data rate (DDR (Double Data Rate) Refers to an SDRAM memory chip that increases performance by doubling the effective data rate of the frontside bus. For more details, see SDRAM.

DDR - Double Data Rate Random Access Memory
) synchronous DRAM (SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them. ), 256-bit memory interface, 325 MHz core clock speed, dual-display capability, DVI-I (DVI-Integrated) See DVI.  output, six-foot S-video and RCA See RCA connector and video/TV history.  cables, a DVI (1) (Digital Video Interactive) An earlier compression technique that provided up to 72 minutes of full-screen video on a CD-ROM. Acquired by Intel in 1988 from RCA's Sarnoff Research labs, Princeton, NJ, DVI never caught on.  to CRT (1) (C RunTime) See runtime library.

(2) (Cathode Ray Tube) A vacuum tube used as a display screen in a computer monitor or TV. The viewing end of the tube is coated with phosphors, which emit light when struck by electrons.
 converter, an S-video to RCA converter, DirectX(R) 9 support, and AGP (Accelerated Graphics Port) A high-speed 32-bit port from Intel for attaching a display adapter to a PC. It provides a direct connection between the card and memory, and only one AGP slot is on the motherboard.  8X support. This high-end graphics card delivers extreme speed and cinematic-quality 3D graphics for advanced games and sophisticated CAD and graphic design. It is currently priced at 237.59 British pounds.

The Crucial Radeon 8500LE graphics card is powered by ATi technology and features 128MB of 6 nanosecond (166 MHz) DDR SDRAM, 400 MHz RAMDAC (Random Access Memory Digital to Analog Converter) The VGA controller chip that maintains the color palette and converts data from memory into analog signals for the monitor.

RAMDAC - Random Access Memory Digital-to-Analog Converter
, DVI-out, dual-display capability, and a six-foot S-video cable, allowing the graphics card to connect to a S-video-compatible television display. This graphics card is a high-quality and economical solution for mainstream computer users who want to improve the performance and extend the life of existing computer systems. It is currently priced at 71.09 British pounds.

Both Crucial graphics cards are available on Crucial's European site, www.crucial.com/uk , and come with a limited lifetime warranty and Crucial's renowned customer service and technical support.

Crucial Technology sells high-quality RAM upgrades, flash memory, and graphics cards on its European Web site at http://www.crucial.com/uk . Crucial offers over 94,000 upgrades for more than 15,000 desktops, notebooks, servers, routers, printers, and electronic devices.

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions used in today's leading-edge computing, consumer, networking, and communications products. Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash memory, TCAMs, CMOS image sensors, other semiconductor components and memory modules. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (NYSE NYSE

See: New York Stock Exchange
) under the MU symbol. To learn more about Micron Technology, Inc., visit its web site at www.micron.com .

Micron, Crucial, and Crucial Technology are registered trademarks of Micron Technology, Inc. Radeon is a trademark of ATi, Inc., and is licensed for use by Crucial. All other trademarks referenced herein are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 1, 2002
Words:550
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