Crucial Technology Announces Title Sponsorship of 2001 Humanitarian Bowl.Business/High Tech Editors MERIDIAN, Idaho--(BUSINESS WIRE)--Oct. 29, 2001 Crucial Technology, a division of Micron (NYSE NYSE See: New York Stock Exchange :MU) and one of the largest memory upgrade providers in the world, today announced it will serve as the title sponsor of the Humanitarian Bowl for the third consecutive year. The bowl's humanitarian spirit takes on special meaning this year as the theme is "America's Heroes," and a portion of the proceeds will be donated to September 11th disaster relief efforts. "We're especially honored to be a sponsor this year," said Mike Bokan, Crucial's General Manager. "Of course we're proud of the bowl's decision to support our country's relief efforts, but we're also proud of its growing reputation." The 2001 Crucial.com Humanitarian Bowl takes place New Year's Eve Day, being televised live on ESPN ESPN Entertainment and Sports Programming Network . It will feature a top team from the Western Athletic Conference The Western Athletic Conference (commonly referred to as the WAC, pronounced "wack") was formed on July 27, 1962, making it the sixth oldest of the 11 college athletic conferences currently participating in the NCAA's Division I Football Bowl Subdivision (FBS; formerly (WAC WAC (Women's Army Corps), U.S. army organization created (1942) during World War II to enlist women as auxiliaries for noncombatant duty in the U.S. army. Before 1943 it was known as the Women's Auxiliary Army Corps (WAAC). Its first director was Oveta Culp Hobby. ) and an at-large opponent to be named in the weeks prior to the game. This is the first year the bowl airs on ESPN, upgrading its former placement on ESPN2 and increasing the number of households available to view the game to about 80 million. This is also the first year the bowl seeks an at-large opponent, which could produce a higher profile opponent than in previous years. Kickoff for the 2001 Crucial.com Humanitarian Bowl is at 10:30 a.m. Mountain Time, December 31st on the blue turf of Bronco Stadium Bronco Stadium also serves as a track & field stadium; it has hosted the NCAA track & field championships twice, in 1994 and 1999. The stadium is located at the east end of the university's campus, bordered by Broadway Avenue on the east and the Boise River to the north. at Boise State University in Boise, Idaho. Crucial Technology is a division of Micron Semiconductor Products, Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Micron Technology, Inc. Crucial sells memory upgrade modules factory-direct from Micron Technology, Inc., and offers over 73,000 upgrades for more than 13,000 desktops, notebooks, servers, routers, printers, and electronic devices. Visit http://www.crucial.com to learn more about Crucial. Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash Memory, other semiconductor components and memory modules. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit its web site at www.micron.com. |
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