Crucial Technology Announces Test Market of "Memory is Crucial" TV Campaign.BOISE, Idaho--(BUSINESS WIRE)--Oct. 3, 1997--Crucial Technology, which sells memory upgrade modules factory direct from Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. , Inc., announced today that it will test market a television campaign in Boise, Idaho “Boise” redirects here. For other uses, see Boise (disambiguation). Boise is the capital and most populous city of the U.S. state of Idaho. It is the county seat of Ada County and the principal city of the Boise metropolitan area. and Austin, Texas. The "Memory is Crucial" campaign will premier on Sunday, October 5, and air through the end of the month. By using this media channel to reach a broader audience outside of the PC publications, Crucial hopes to heighten height·en v. height·ened, height·en·ing, height·ens v.tr. 1. To raise or increase the quantity or degree of; intensify. 2. To make high or higher; raise. v.intr. the awareness of its memory module line. Currently, Crucial's memory products are accessible through the Web at www.micron.com/crucial and by calling 1-800-932-4996. "The Crucial Technology commercials are brand image and awareness ads that communicate the "real life" benefits of upgrading memory, how easy it is to upgrade memory, and why Crucial technology is the better choice for memory upgrades -- all while using a very humorous approach," said Lori Lewis Lori Lewis is the newest member of Therion who will be touring with the band in 2007. Besides being a touring lead singer for Therion, Lori is also a lead singer for Aesma Daeva, a band that was touring with Therion in Canada and the USA in 2005. , Director of Marketing for Crucial Technology. "We think viewers will find the TV spots fun, creative and informative." In Boise, the commercial can be seen on KTVB Channel 7, on Sunday, Tuesday, Thursday and Friday during the 10:00 p.m. news. In Austin, it will be aired on KXAN-TV 36 on the same days during the 10:00 p.m. news. Crucial Technology is a division of Micron Semiconductor Products, Inc., which is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Micron Technology, Inc. Crucial sells memory upgrade modules factory direct from Micron Technology, Inc. Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash, other semiconductor memory components, personal computer systems, remote intelligent communications (RIC RIC Rhode Island College RIC Rehabilitation Institute of Chicago RIC Regulated Investment Company RIC Royal Irish Constabulary RIC Reuters Instrument Code RIC Roman Imperial Coinage RIC Resources Inventory Committee RIC Rapid Intervention Crew ) products, and complex printed circuit board assemblies. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol MU. CONTACT: Micron Technology, Inc. Lynnette Pixley, 208/368-4400 Web site URL<http:www.micron.com> Fax-on-demand: 1-800-239-0337 |
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