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Crucial's Marketing Programme Wins 2002 Horizon Award; Online Memory Upgrade Leader's Pay-for-Performance Programme Recognised for Outstanding Personal Service.


Business Editors, High-Tech Writers

GLASGOW, United Kingdom--(BUSINESS WIRE)--Nov. 12, 2002

Crucial Technology, a division of Micron and one of the world's largest direct memory upgrade providers, has been awarded the 2002 Horizon Award for PEOPLE in recognition of its strong, personalised, pay-for-performance marketing programme.

The Horizon Awards are given by Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry.

Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing
, a leader in pay-for-performance marketing, in recognition of advertisers, such as Crucial, who have shown an enthusiastic commitment to pay-for-performance marketing, are market leaders, and are dedicated to building a strong community among online marketers.

"If our affiliates succeed, Crucial succeeds," said Crucial's Affiliate Programme Specialist Jared Williams. "This award affirms that our affiliates benefit from our commitment to being accessible and responsive. We understand the issues and challenges our affiliates face, and do our best to work with them one-on-one so they can reach their full potential as Crucial partners."

"Crucial works closely with its affiliate members to help individual Web sites personalise their programmes," said Commission Junction's Vice President of Client Management Lisa Riolo. "That attention to detail is why they received the 2002 Horizon Award for PEOPLE and it's what makes their programme one of the most successful in the Commission Junction network."

Through Commission Junction's network affiliates and publishers place links on their Web sites to Crucial's U.S. or European Web site at http://www.crucial.com or http://www.crucial.com/uk. Affiliates then earn commission on memory sales generated by their referrals.

About Crucial Technology

Crucial Technology sells high-quality RAM upgrades, flash memory, and graphics cards on its European Web site at http://www.crucial.com/uk. Crucial offers over 94,000 upgrades for more than 15,000 desktops, notebooks, servers, routers, printers, and electronic devices.

Micron Technology Micron Technology ("Micron") NYSE: MU is a multinational company based in Boise, Idaho, USA, best known for producing many forms of semiconductor devices. This includes DRAM, SDRAM, flash memory, and CMOS image sensing chips. , Inc., is one of the world's leading providers of advanced semiconductor solutions used in today's leading-edge computing, consumer, networking, and communications products. Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash memory, TCAMs, CMOS image sensors, other semiconductor components and memory modules. Micron's common stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 (NYSE NYSE

See: New York Stock Exchange
) under the MU symbol. To learn more about Micron Technology, Inc., visit its web site at www.micron.com.

About Commission Junction

Commission Junction, a leader in pay-for-performance marketing, delivers advanced solutions that facilitate strategic online relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1].  on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education, and promotion, Commission Junction creates an open marketplace of low risk and high reward for it clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, GSI Commerce GSI Commerce is an ecommerce company specializing in running online shopping sites for brick and mortar companies that wish to have an online presence. It contracts with companies such as Zales,[2] iRobot,[3] Hershey's, Palm Inc. , MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). (R), and USA TODAY USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
. Commission Junction is headquartered in Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif., with offices in San Francisco, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, and London. For additional information, visit www.cj.com or call 800/761-1072.

Micron, Crucial and Crucial Technology are registered trademarks of Micron Technology, Inc. The Memory Experts is a trademark and service mark of Micron Technology, Inc. All other trademarks referenced herein are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 12, 2002
Words:530
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