Crowning a CEO.Crown Media Holdings Inc., which owns and operates the Studio City-based Hallmark hallmark, mark impressed on silverwork or goldwork to signify official approval of the standard of purity of the metal, also called plate mark. The hallmark was introduced by statute in England in 1300 and enforced by the Goldsmiths' Hall, London. Channel, has named Henry Schleiff, as its chief executive and president. Schleiff, who stepped down as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Court TV in June after the network was acquired by Time Warner Inc., will face some familiar challenges. He'll be trying to turn around an independent channel getting little financial support from its cable distributors. Schleiff said Hallmark's greatest strength is its brand. "It stands for family-friendly programming; it stands for values," he said. To achieve the network's goals of lowering the older-skewing median age of its viewers and taking advantage of advertisers' growing interest in the baby boomer baby boomer also ba·by-boom·er n. A member of a baby-boom generation. Noun 1. baby boomer - a member of the baby boom generation in the 1950s; "they expanded the schools for a generation of baby boomers" boomer generation, Schleiff said he'll add cost-effective, nonfiction non·fic·tion n. 1. Prose works other than fiction: I've read her novels but not her nonfiction. 2. The category of literature consisting of works of this kind. lifestyle programming into Hallmark's mix. Schleiff praised Hallmark's senior executive team, which has survived the network's being for sale by its parent company, then taken off the block, and working without a CEO. "These guys have been through every possible storm you can imagine," he said. While Hallmark's ratings and ad revenues are growing, its current agreements with cable operators pay only a few cents per sub per month--less than other networks that generate similar audiences. Several of those agreements are about to expire expire /ex·pire/ (ek-spi´er) 1. to exhale. 2. to die. ex·pire v. 1. To breathe one's last breath; die. 2. To exhale. , which means Hallmark Channel will have to negotiate new deals at a time when operators are taking a tougher stance against programming cost increases. "Piece of cake," Schleiff said. "These guys are smart at the end of the day. I'm very sanguine sanguine /san·guine/ (sang´gwin) 1. plethoric. 2. ardent or hopeful. san·guine adj. 1. Of a healthy, reddish color; ruddy. 2. negotiations will come to a fair and appropriate conclusion." Schleiff said that selling the network to a larger programmer (1) A hardware device used to customize a programmable logic chip such as a PAL, GAL, EPROM, etc. See PROM programmer. (2) A person who designs the logic for and writes the lines of codes of a computer program. isn't his target. His deal with Court TV gave him a share of the increase in the value of the channel when Liberty Media's 50 percent interest was sold to Time Warner for $865 million. Staff reporter Anne Riley-Katz can be reached at (323) 549-5225, ext. 225, or ariley@labusinessjournal.com. |
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