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Crowne Plaza Golf Resort & Casino at the Royal Oasis Announces New Brand Positioning.


Business Editors/Travel Writers

GRAND BAHAMA Grand Bahama: see Bahamas.  ISLAND, The Bahamas--(BUSINESS WIRE)--Oct. 21, 2003

With more than a year of success after its $42 million renovation program completion, the Royal Oasis Golf Resort & Casino announces that it has strengthened its brand position by converting the resort completely to a four-star Crowne Plaza This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  experience. The hotel will now be known as the Crowne Plaza Golf Resort & Casino at the Royal Oasis, offering 845 guestrooms at the Tower and Country Club -- familiar names to many in the industry and past guests.

"Our customers are demanding better travel and vacation product options when visiting resorts, and are loyal to the four-star standards offered by the Crowne Plaza brand around the world," states Peter Walz of Driftwood Hospitality Management, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. "We were able to change the resort completely to a Crowne Plaza last summer by upgrading the room amenities and services. All the rooms were originally designed so this strategy could be implemented. Travel agents and tour operator have strongly supported this move and are excited about being able to offer guests the Crowne Plaza experience throughout the Royal Oasis."

The guestrooms that were formally referred to as the Holiday Inn SunSpree, in the low-rise cabana and garden buildings (This section would benefit from more material on garden buildings in China and Japan)

Arguably, the oldest fragment of a garden building is at Pasargadae in Iran. It was an encampment garden and the building was a pavilion dwelling for Cyrus the Great.
, are now the Country Club. The location is adjacent to the resort's 3,000 square foot convention center; the golf pro shop with access to the two recently redesigned 18-hole Ruby and Emerald golf courses; a pool and hot tub; and the Calypso Calypso, in Greek mythology
Calypso (kəlĭp`sō), nymph, daughter of Atlas, in Homer's Odyssey. She lived on the island of Ogygia and there entertained Odysseus for seven years.
, John B and Rib Room restaurants.

The Tower guestrooms feature spacious guestrooms and one- and two-bedroom suites, including the Presidential and two Royal Suites ideal for entertaining; dining at the Palm Grille and Paradiso; the Coconut sports bar; a pool and hot tub; tennis courts; and the Casino offering 20,000 square feet of Las Vegas-style action and dining at the Oasis Cafe.

As part of the dramatic renovation last year, a unique park-like campus was developed that features the centrally located million-gallon beach lagoon with water park and slides, the Fat Cats Beach Club kids activity program, Odies kids-only restaurant, Splash Bar, and the Serenity Spa and fitness center. This central activity area ties both guestroom buildings together and provides easy access to all the resorts services and amenities.

The resort rolled out a whole new identity with a name change and re-branding of both hotels on the property in May 2002, when the Tower was originally re-branded as a Crowne Plaza and the Country Club as a Holiday Inn SunSpree, creating the first dual branded project for the Six Continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC.  hotel chain.

Hotel rates for Winter 2004 season begin at $125/$135 from January 4 through February 11, and $155/$165 from February 12 through April 17, with air-inclusive travel packages available. The Crowne Plaza Golf Resort & Casino at the Royal Oasis will also offer new golf, spa and all-inclusive packages next year. Exciting optional activities such as scuba diving scuba diving

Swimming done underwater with a self-contained underwater-breathing apparatus (scuba), as opposed to skin diving, which requires only a snorkel, goggles, and flippers. Scuba gear was invented by Jacques-Yves Cousteau and Émile Gagnan in 1943.
, snorkeling, deep sea fishing Deep sea fish is a term for fish that live below the photic zone of the ocean. Examples include the lanternfish, flashlight fish, cookiecutter shark, bristlemouths, and anglerfish. , parasailing, the popular Dolphin Close Encounter and island tours can be arranged at the hotel's tour desk.

Grand Bahama Island is experiencing a rebirth with more than $600 million in new investment in tourist infrastructure expansion and hotel improvements and developments. With these investments and the island's numerous outdoor activities, such as world-class golf, swimming with the dolphins and snorkeling on the world's third largest reef, Grand Bahama Island is poised to become the hottest and most convenient tropical vacation destination.

Crowne Plaza Golf Resort & Casino at the Royal Oasis is part of the Driftwood Hospitality Management family of companies. Based in Jupiter, Florida Jupiter is a town located in Palm Beach County, Florida. As of the 2000 census, the town had a total population of 39,328. As of 2006, the city had a population of 50,028 according to the University of Florida, Bureau of Economic and Business Research. , Driftwood Hospitality Management LLC owns, operates and develops hotels and the company's current portfolio consists of 23 hotels comprising over 6,400 rooms in major resort destinations and top business travel and convention markets in seven U.S. states, The Bahamas and Costa Rica Costa Rica (kŏs`tə rē`kə), officially Republic of Costa Rica, republic (2005 est. pop. 4,016,000), 19,575 sq mi (50,700 sq km), Central America. . Established in January 1999 by David Buddemeyer, former Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Servico Hotels and Resorts, many of the company's hotels are affiliated with nationally recognized hospitality franchises, including Crowne Plaza, Radisson, Wyndham, Sheraton, Holiday Inn, Holiday Inn Select and Holiday Inn SunSpree. Driftwood also owns and operates an international tour and travel company that provides scheduled air service from a variety of United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  gateways to Grand Bahama Island.

For more information and reservations at Crowne Plaza Golf Resort & Casino at the Royal Oasis, call your travel agent or 1-800-2CROWNE.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 21, 2003
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