CrownPeak is One of the First CMS Solutions to Launch Integration With Google Website Optimizer.Single Interface Enables Seamless Content Management & Optimization Through Google's Online Testing Platform WASHINGTON -- CrownPeak, the market leader in Web content management for online marketing, today announced it is one of the first CMS (1) See content management system and color management system. (2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system. solutions to integrate with the new Google Website Optimizer Google website optimizer is a free A/B and multivariate testing application that helps online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content. (TM) Experiment Management API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. , enabling marketers to manage all Web content through the CrownPeak CMS and publish marketing content seamlessly into Google Website Optimizer (GWO GWO Good Working Order GWO Google Website Optimizer GWO Ginninderra Wind Orchestra (Canberra, Australia) GWO General Watch Officer GWO Gravel Watch Ontario GWO Gateway Wrestling Organization ) for testing. This new solution frees users from the tedious and time-consuming task of cutting and pasting JavaScript snippets into testing pages, and empowers them to more easily and efficiently set up new A/B A/B Airborne A/B Afterburner (jet engines) A/B Air Blast A/B Answerback A/B Auto-brake A/B Air Bus A/B Afterburning and Multivariate testing In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions. through GWO. Google, CrownPeak and other inaugural partners will jointly demo the integrated solution at the eMetrics Marketing Optimization Summit, in Washington D.C. "Our primary goal in launching the Google Website Optimizer Experiment Management API was to make codeless testing possible. We want to empower online marketers to optimize site content to increase revenue, and we expect our new integration partners to make this process even better," said Trevor Claiborne, Product Marketing Manager for Google Website Optimizer. "We're excited to have CrownPeak as one of the first CMS providers to integrate with Website Optimizer." Customer benefits of the Google Website Optimizer/CrownPeak integration include: Single easy-to-use interface: Single interface to manage all Web content through CrownPeak and leverage GWO to test various content elements on their Web sites. Different versions can be created and tested, with tailored metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. for unique content. Increased conversion rates: Website testing has been shown to be one of the most effective ways to increase conversion rates. CrownPeak's integration with Website Optimizer makes setting up and running experiments quicker and easier, which means more conversions for CrownPeak users. One-click publishing: One-click testing and publishing, decreasing the margin of error for online marketers. No more cutting and pasting JavaScript from one interface to another; information is automatically published into GWO. Integration with Google Analytics Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize his/her AdWords advertisement and marketing campaigns through the use of GA's analysis of where the (TM): Google Analytics reporting can be garnered directly through the CrownPeak CMS. Once the data is captured in CrownPeak, customers can automatically promote a static version of the "champion" page to drive optimal SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. benefit. Historical content repository: Through the CrownPeak CMS, all content versions are stored in marketers' account history, enabling users to revert back to previous versions or re-run tests. If a historical campaign has been more successful, users can revert back and promote these previous versions. Workflow & preview: Marketers can ensure that all content and tests are approved prior to going live. Content can be moved through testing staging areas staging area n. A place where troops or equipment in transit are assembled and processed, as before a military operation. Noun 1. prior to going live on the GWO, ensuring quality and brand consistency. "We are proud to be among the first CMS solutions to be a part of the GWO integration, bringing a new level of ease and efficiency to our customers," said Jim Howard, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CrownPeak. "As the leader in the Web space, Google knows better than anyone how to develop integrated products to create, test and improve online content. Google and CrownPeak are now able to pool our strengths to enable the best possible solution for online marketers." As part of the working demonstration at eMetrics, CrownPeak will highlight a live client case study using the Website Optimizer API. The demonstration will include Defenders of Wildlife Defenders of Wildlife is non-profit 501(c)(3) organization founded in 1947 out of concern for perceived cruelties of the use of steel-jawed leghold traps for trapping fur-bearing animals. (www.defenders.org) live test to demonstrate how quickly clients can be brought into this solution, as well as the results that are possible. "We have wanted an easy solution to test our new designs with users for some time, and we're thrilled that that solution is here," said Jeff Regen, vice president, Online Marketing & Communications for Defenders of Wildlife. "We jumped at the chance to be the first CrownPeak customer to test the integrated experience, and already have live tests running. We can't wait to see the results." As with all CrownPeak frameworks and API integrations, the GWO integration is offered to current clients as part of the CrownPeak Content Management service with no extra licensing fees. Additionally, CrownPeak can provide professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. to help clients with more advanced integration or publishing needs. About CrownPeak CrownPeak is the market leader in on-demand Web content management for online marketers. CrownPeak's unique combination of software and services enable marketers to create, manage and optimize Web content to drive measurable results and maximize the effectiveness of their marketing budgets. Hundreds of diverse organizations such as Skype, Hyundai, UPromise, Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , Progress Software and the State of Virginia have realized the value in CrownPeak software's renowned ease-of-use, its 24x7 customer support and strategic marketing services. CrownPeak has been named to EContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and InfoWorld's Product of the Year Award and has been named a finalist for Best Customer Service from the American Business "Stevie" Awards for the last three years. |
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