CrownPeak Technology Expands Email Capabilities with Introduction of AdvantageMail.

Business Editors/High-Tech Writers

MARINA DEL REY, Calif.--(BUSINESS WIRE)--March 4, 2003

Partnership with EmailLabs Gives CrownPeak's Advantage CMS(TM)

Complete Email Campaign Solution

In an effort to extend the reach of its market-leading hosted content management system, CrownPeak Technology today unveiled AdvantageMail(TM), a complete email campaign solution that provides customers with interface components for rich media email creation, publishing, and management, all incorporated into CrownPeak's Advantage CMS(TM).

The AdvantageMail system draws on a partnership with EmailLabs, Redwood City, Calif., a leading provider of advanced email marketing technology solutions. Like CrownPeak, EmailLabs follows the Software-as-Service (SaS) model. Its hosted technology is actively used by more than 250 companies, and has won accolades for its feature set, usability, unrivaled tracking options and secure/reliable infrastructure.

CrownPeak's AdvantageMail system enables customers to fully integrate Website workflow with both email and site content, which leads to a wealth of possibilities for businesses to streamline the online office. Among the system's highlights: Advantage CMS customers can easily create, design, and publish an email to their subscription database, or a segment thereof. Simultaneously, the system can automatically update the site, create a customized landing page or even automatically create an updated archive of the newsletter listing.

The synthesis of the two companies' respective technologies gives CrownPeak customers the ability to completely manage their email campaigns from the Advantage CMS interface. Users can run their rich-media email through workflow like any other document. When ready to publish, the system automatically feeds the HTML, text and AOL-friendly versions directly into an EmailLabs system for distribution and tracking. The entire process is as smooth and easy to use as the basic Advantage CMS interface.

In CrownPeak, EmailLabs recognized a partner with a strong entrepreneurial spirit and an award-winning product. "The Advantage CMS user interface is so easy for non-technical business users, and the power of the AdvantageMail platform makes this combination incredibly valuable for customers," said Dave Sousa, CEO, EmailLabs. "Our partnership provides for a truly seamless solution that enables marketers to easily control how they integrate Web site content with their marketing email content."

According to Jim Howard, CrownPeak CEO, incorporating an email campaign system was the inevitable next step in the evolution of Advantage CMS, which continues to transform the work of Web site content management. "EmailLabs is simply the best-in-class solution for email campaign management," Howard said. "This is truly recognizing the promise of Web Services. EmailLabs provides such a wide array of features with proven reliability for tight integration for our customers, and it stays true to our philosophy of providing best-in-class solutions."

AdvantageMail is already being deployed by Mantas (www.mantas.com), a financial services software company, which has been an Advantage CMS user for some time. The new email system enables Mantas to keep its newsletter subscribers up to date in a strategic manner. Mantas can now create email newsletters directly within the content management system; the organization is embedding dynamic fields in its emails within the CMS, so emails can be thoroughly personalized. As each newsletter is created, it is published out as email and HTML, directly into the Web site. Further extending the capabilities of Advantage CMS, the email campaign system also offers an integrated user management capability. Customers can manage their demographics and user lists from their Web sites. This enables users to sign up for newsletters directly from the Web site and update their accounts transparently.

In addition to Mantas, CrownPeak has enabled AdvantageMail for the Digital Government Institute (www.digitalgovernment.com), providing the capability to manage its large subscriber list, as well as its newsletter content and Web sites, all in one interface. CrownPeak is also in the process of implementing AdvantageMail for a major federal government agency, as part of a complete content management solution.

The AdvantageMail system produces real-time reports on email publishing, auditing and other workflow related indicators. Through the partnership with EmailLabs, users can now also generate reports on user activity, bounces, unsubscribes and reply handling.

For those enterprises interested in commercial email campaigns, AdvantageMail also provides slotting interfaces. Commercial campaigns can generate reports based on demographics so that customers can obtain data on which portions of their email lists have been fulfilled and how often. This information is particularly useful to advertisers, and ensures that they communicate at the optimum frequency to their email subscribers.

About CrownPeak Technology

Based in Los Angeles, CrownPeak Technology is the first company to provide world-class Web content management software as a service. The company's Advantage CMS(TM) platform is the only solution that combines enterprise-level power and flexibility with the cost and speed-of-implementation of a hosted software application. Advantage CMS(TM) features the easiest-to-use interface of any CMS, and is the only hosted CMS to offer a full API and developer's environment. Serving such clients as Crain Communications, Honeywell, The Office of the U.S. Trade Representative, the University of Southern California, and the State of Virginia, Advantage CMS(TM) manages and publishes hundreds of thousands of Web pages. CrownPeak has been named to eContent's 100 most influential companies list, has won eWeek's prestigious Analysts Choice Award and is a 2002 SIIA Codie Award finalist in two categories: Best Content Management System and Best Software as a Service.

About EmailLabs

EmailLabs is a leading provider of advanced email technology solutions to agencies, marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily customized and integrated with companies' Web sites, sales force automation and CRM technologies. The company provides email marketing solutions to more than 250 companies, including Nokia, Agilent, Business2.0, JupiterMedia and the Silicon Valley Bank. Headquartered in Redwood City, Calif., EmailLabs is a division of Uptilt, Inc. For more information, visit www.EmailLabs.com.