Crown Batter Blaster breakfast.

Light, fluffy pancakes or crisp, airy waffles in a matter of minutes are entirely possible thanks to Batter Blaster LLC's Organic Batter Blaster[TM] Original Pancake & Waffle Batter, dispensed from innovative metal packaging supplied by Crown Aerosol Packaging USA.

The package significantly enhances the product's convenience and consumer interaction with the brand. Consumers simply shake the container, spray the batter into a pan or waffle iron and serve. No added ingredients or mixing is required.

Batter Blaster uses the highest-quality, USDA Certified Organic ingredients, including Certified Humane cage-free organic eggs. The eco-friendly message is echoed in the choice to use steel packaging, which is 100% recyclable.

"The environmental advantages of metal were a key factor in selecting this format for our packaging, particularly because we are marketing an organic product," says Sean O'Connor, CEO and founder of Batter Blaster LLC. "In fact, we actively promote the sustainability of our packaging because we want our customers to feel good about using the product from start to finish."

The packaging, and its CO2 propelled dispensing system, also plays an integral role in maintaining the viscosity of the batter throughout its shelf life, ensuring the first pancake or waffle is as good as the last.

The 18oz. package contains enough batter for roughly 28 4-inch pancakes. Consumers can prepare as many or as few pancakes or waffles as they would like, making it ideal for parents wishing to cook family-sized batches or seniors who prefer single servings. Remaining batter is simply stored in the refrigerator, eliminating product waste. Parents can also inject some excitement into breakfast by creating fun shapes or spelling out words with the batter.

Contact Crown Europe on tel [phone] or visit www.crowncork.com