Crosswalk.com's CEO Scott Fehrenbacher talks to The Wall Street Transcript.Business Editors NEW YORK--(BUSINESS WIRE)--July 23, 2001 The Wall Street Transcript has published an in-depth interview with Scott Fehrenbacher, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crosswalk.com (Nasdaq:AMEN Amen: see Amon. amen Expression of agreement or confirmation used in worship by Jews, Christians, and Muslims. The word derives from a Semitic root meaning “fixed” or “sure. ), in which he talks at length about the company's future. The entire 3,200-word interview is available online at http://www.twst.com/info/info389.htm Fehrenbacher gives an overview of the company. "Crosswalk started in 1993 as a Website design firm for Christian ministries and organizations. The original founders soon recognized that this was not where the calling of the company was, either from a business perspective or from a philosophical perspective, and soon turned into a Christian-based content site that is designed to really maintain that consistency. It's designed to represent a Christian world view on everyday life." Fehrenbacher explains, "We're continuing to find and deliver new initiatives to broaden that revenue base, but we are a traditional advertising supported media site. Our traditional or core advertisers are Christian publishers, Christian retailers who have existing bricks and mortar A store (shop, supermarket, department store, etc.) in the real world. Contrast with clicks and mortar. business, established businesses, behind them and Christian colleges For the university in Oregon formerly called Christian College, see . Christian College, is a school established by the Anglican Church in 1822 in Kotte, Sri Lanka. It is the oldest school in Sri Lanka. One of its masters, Rev. , who are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. our audience. Those are probably our three core advertisers. "Again, we represent a very surgical, clean demographic for them." Looking forward, Fehrenbacher states, "The growth potential, I think, is enormous, because it is yet to be tapped significantly by any online initiative. We are the closest to that. We still have great progress to make. One of the lesser understood advantages we have is that historically it has been very difficult to break into the business of Christianity because of historically difficult barriers of denominational de·nom·i·na·tion n. 1. A large group of religious congregations united under a common faith and name and organized under a single administrative and legal hierarchy. 2. lines and ministry lines. For example, if two nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. ministries are working in the same space, they would regard any dollars or any growth the other nonprofit has as potentially taking away dollars from them in a finite pool of contribution resources." This interview is part of a 199-page Media & Entertainment Issue available at http://www.twst.com/info/info389.htm or by calling 212/952-7433 The Wall Street Transcript does not endorse the views of any interviewees nor does it make stock recommendations. For subscription information call 800/246-7673. |
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