Crossroads Public Relations Grows into Larger Office Space with New Employees and New Clients.Regional Tech Growth Drives Need for Niche Technology Firm RALEIGH, N.C. -- Crossroads Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , a provider of strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. counsel and services, today announced aggressive growth in 2006 marked by new client relationships, the addition of several employees and larger office space. During 2006, Crossroads expanded its client base with the addition of several new clients, including Bronto Software, rPath, Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. Networks, FM:Systems, Virtual Heroes and JBM JBM Jamaica Bauxite Mines JBM Joint Border Management Electronics. Crossroads clients have seen immediate success by implementing a strategic PR program that has instantly generated awareness. In order to continue growing and expanding services offered to its client base, Crossroads extended its employee headcount welcoming two new account executives, a senior account executive and an account coordinator. To accommodate this growth, the company tripled its overall space by moving to a new office in downtown Raleigh near Moore Square. "Our clients have come to know us as experts in providing strategic PR to technology and other B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business companies," stated Shawn Ramsey, president and founder of Crossroads Public Relations. "As such, it has been our goal over the past year to build a diverse group of individuals with complementary experience and skill sets to meet the needs of those clients." These accomplishments are all reflective Refers to light hitting an opaque surface such as a printed page or mirror and bouncing back. See reflective media and reflective LCD. of the growing business and technology economy in the Research Triangle area. Recently named one of Wired magazine's "Top 10 Tech Towns," Raleigh-Durham has seen the creation of over 43,000 jobs over the past two years, with more growth expected and billions of dollars set for potential investments. Business partners Shawn Ramsey and Kristi Lee Kristi Lee (real name: Theresa Renee Rose) (born July 17, 1960) is the longtime news director of the nationally syndicated radio show The Bob & Tom Show and is responsible for delivering newscasts of various headlines (which are often used for humorous takeoffs) during have plans to continue growing the four year old company with the addition of new employees as client demand permits. Crossroads PR consists of a diverse team of experienced professionals, allowing them to offer a broad spectrum of PR services ranging from leveraging the power of corporate blogs A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. to securing coverage on national television. "We are pleased with the success Crossroads experienced in 2006 and intend to continue moving forward in 2007," said Ramsey. About Crossroads Public Relations The Crossroads Public Relations team has nearly 80 years of combined public relations experience including a unique combination of agency and in-house expertise. The team is dedicated to building a solid public relations program that caters to the needs of each individual client and is committed to providing the strategic counsel necessary to help those clients succeed. In addition to the core team, Crossroads has an extended network of partnerships created to help connect clients with complementary expertise such as crisis communications Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. , global/regional support, design and/or multimedia services, message development, branding and more. To learn more about Crossroads Public Relations, please visit our website at www.crossroadspr.com. |
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