Crossroads PR Expands West Coast Presence with Addition of Veteran Silicon Valley-Based Team Member.

Monica Read Joins Growing Crossroads PR Team

RALEIGH, N.C. -- Crossroads Public Relations, a provider of strategic public relations counsel and services for early stage technology companies, today announced the expansion of the company's west coast services with the addition of Monica Read, senior account manager. Based in Silicon Valley, California, Read brings more than 12 years of diversified public relations and marketing experience managing programs for industry leaders like Sun Microsystems, Oracle, BEA, Siebel, SCO, Borland, BMC Software, PGP, Mindjet, and Ernst & Young.

While the Research Triangle Park continues to be a technology hot bed for entrepreneurs, Crossroads recognized a growing need for strategic counsel and support in Silicon Valley to support clients' growing west coast operations.

"Monica's addition will provide Crossroads PR with seasoned, strategic counsel to better serve the needs of our clients while simultaneously leading west coast business development initiatives," said Kristi Lee, president of Crossroads PR. "We are excited about the possibilities that Monica's experience brings to the team and look forward to growing this part of our business."

Most recently, Read designed and executed a global marketing and public relations campaign for Nimsoft, Inc, a leading provider of service-level management for companies of all enterprises. The three-year market development program helped Nimsoft rapidly grow revenues to the high double digits -- evidence of marketing success and a performance-driven approach.

Prior to her position at Nimsoft, Read provided strategic PR counsel for more than five years to Sun Microsystems, where she executed business-critical outcomes for the Sun Partner Program. In this post, she was responsible for promoting the global Sun-Oracle alliance, with solutions in inter-network business computing, grid computing, and the data-driven enterprise.

Read has served on both the corporate and agency side covering a breadth of high-tech, vertical industry and consumer markets. Read's marketing background includes supporting software development and management, digital media, independent software vendors, integrators and resellers, OEMs, e-commerce providers, and telecom equipment and communications service companies (ISPs, Wireless, Cable, VoIP, and OSS/BSS).

Read holds a master's degree in communications from San Jose State University and a bachelor's degree in journalism from San Francisco State University. She is fluent in Italian and conversant in Spanish.

About Crossroads Public Relations

Crossroads Public Relations is a team of experienced PR professionals with an entrepreneurial edge. Every company faces critical decisions, but early stage technology companies struggle to balance a grand vision with limited resources. Crossroads Public Relations has been down the entrepreneurial road with many technology companies and understands how to move toward a goal by making smart choices at pivotal points. Structured specifically to complement entrepreneurial teams with proactive planning, collaborative execution, and accountable results, Crossroads is poised to help young companies reach their business goals. To learn more about Crossroads Public Relations, please visit our website at www.crossroadspr.com.