Crosspoint Solutions appoints Alfaro Company as PR agency.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--March 20, 1995--Crosspoint Solutions Inc., a manufacturer of field programmable gate arrays (FPGAs), announced today that the Alfaro Company of San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden will handle the semiconductor manufacturer's public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , effective immediately. In making the announcement, Michael Levis, Crosspoint Solutions co-founder and director of Business Development, said, "Kim Alfaro is a veteran in the field of high-tech corporate communications, and we're very pleased that his organization is now representing Crosspoint Solutions. His many years of experience in the application-specific integrated circuit (hardware) Application-Specific Integrated Circuit - (ASIC) An integrated circuit designed to perform a particular function by defining the interconnection of a set of basic circuit building blocks drawn from a library provided by the circuit manufacturer. (ASIC (Application Specific Integrated Circuit) Pronounced "a-sick." A chip that is custom designed for a specific application rather than a general-purpose chip such as a microprocessor. ) market will be of great value in communicating our main message: Crosspoint Solutions supplies the only FPGA (Field Programmable Gate Array) A type of gate array that is programmed in the field rather than in a semiconductor fab. Containing up to hundreds of thousands of gates, there are a variety of FPGA architectures on the market. with true gate array architecture and behavior." The Alfaro Company, formed in 1985, provides marketing and corporate communications services to high technology manufacturing and service industries. The firm is located in San Francisco (94115) at 1812 Webster St. Crosspoint Solutions Inc. was founded in 1989 to develop and market the first user-programmable replacement for standard gate arrays. The company's products have the same architecture, and uses the same design tools, cell libraries and design methodology as industry standard gate arrays from the leading vendors. The company is headquartered at 5000 Old Ironsides Dr., Santa Clara, CA 95054. CONTACT: Crosspoint Solutions Inc. Michael Levis, 408/988-1584, ext. 203 Alfaro Company Kim Alfaro, 415/563-4769 |
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