Crossbow Group Named One of BtoB Magazine's Top Business-to-Business Agencies of 2006.WESTPORT, Conn. -- Jay Bower, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crossbow crossbow: see bow and arrow. crossbow Leading missile weapon of the Middle Ages, consisting of a short bow fixed transversely on a stock, with a groove to guide the missile and a trigger to release it. Group, today announced that the firm was for the first time named one of the top agencies in BtoB Magazine's annual special report. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bob Felsenthal, publisher of BtoB, Crossbow Group was named because of its "outstanding work in b-to-b" marketing. "We are very proud of this recognition," said Bower. "Though we have a number of consumer focused clients, BtoB selected us because of the depth and breadth of our b-to-b practice" he added. "This validates our unique approach to the market." About Crossbow Group Crossbow Group is a full-service marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. Crossbow Group excels at developing creative marketing solutions that overcome the challenges associated with acquiring, retaining and managing customers. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). that meets or exceeds expectations. The firm's client list includes Staples, Intuit, Pitney Bowes, Christopher Reeve Paralysis Foundation, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Weekly Reader, Citrix and other well-known brands. For more information about the company, go to www.crossbowgroup.com or contact Jay Bower at 203-222-2244. |
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