Crossbow Group LLC Announces 2 New West Coast Client Wins.Business Editors WESTPORT, Conn.--(BUSINESS WIRE)--March 11, 2004 Crossbow crossbow: see bow and arrow. crossbow Leading missile weapon of the Middle Ages, consisting of a short bow fixed transversely on a stock, with a groove to guide the missile and a trigger to release it. Group recently acquired two new technology clients, Citrix Systems' Online Division (formerly Expertcity) based in Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , CA and IMSI IMSI International Mobile Subscriber Identity IMSI International Microcomputer Software, Inc. IMSI International Mobile Station Identity (now International Mobile Subscriber Identity) IMSI Idaho Maximum Security Institution , in Novato, California Novato is a city located in the North Bay region of the San Francisco Bay Area, in northern Marin County. As of a 2000 census, the city population was 47,630. Novato is 30 miles north of San Francisco on US 101. . Citrix Systems' Online division, the leading provider of Web-based remote access, collaboration and customer support technologies, has retained Crossbow Group to develop and implement a customer acquisition campaign for GoToMyPC. Citrix wants to significantly increase its presence across several markets and is relying on Crossbow Group to develop a direct response campaign that generates measurable increases in awareness, interest and action. Founded in 1982, IMSI is a leading developer of software for both professional and home users. The company has established a tradition of providing the professional and home user with innovative technology and easy-to-use, high-quality software products at affordable prices. Flagship products A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. include TurboCAD(R) and Hijaak Pro(R). IMSI has asked Crossbow Group to support its installed base and new customer acquisition efforts using online media and direct mail. |
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