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Crossbow Group, a Connecticut-Based Direct Marketing and Communications Agency, Announces a New Marketing Affiliation with Switchboard.com.


Business Editors

WESTPORT, Conn.--(BUSINESS WIRE)--May 11, 2004

Crossbow crossbow: see bow and arrow.
crossbow

Leading missile weapon of the Middle Ages, consisting of a short bow fixed transversely on a stock, with a groove to guide the missile and a trigger to release it.
 Group LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 today announced a marketing partnership with Switchboard.com, the Westborough, MA based provider of online advertising solutions and Internet-based yellow pages. Crossbow Group has been retained to develop a campaign that generates business-listing upgrades that can contribute significantly to local market business leads and inquiries for more information.

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 Crossbow Group President Jay Bower, "We are proud to be affiliated with a leading internet-based company such as Switchboard.com. The company really provides a quality service and we want to do everything we can to educate business owners about the competitive advantages of advertising their businesses online."

About Switchboard

Switchboard is a leading provider of local online advertising products for merchants and national advertisers, enabled by our innovative, consumer-oriented, online yellow and white pages directory technology. Through Switchboard's local search, advertisers are able to get their message in front of consumers at the time they are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 that merchant's products or services on the Internet, driving local commerce through online innovation.

For more information about the company, go to www.switchboard.com or call Elaine Haney at 508-898-8146.

About Crossbow Group

Crossbow Group is a full-service marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media.

Crossbow Group excels at developing creative marketing solutions that overcome the challenges associated with acquiring, retaining and managing customers. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  that meets or exceeds expectations. The firm's client list includes Intuit in·tu·it  
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, the Christopher Reeve Paralysis Foundation, Scholastic and other well-known brands.

For more information about the company, go to www.crossbowgroup.com or call Jay Bower at 203-222-2244.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 11, 2004
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