CrossTec Automates Customer Contact with FrontRange(TM) GoldMine(R).Leading Software Company Can Double Account Load While Maintaining Relationships DUBLIN, Calif. -- CrossTec Corporation, the Florida-based software company known for its exceptional, customized service and support, was recently in search of a customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solution to handle a growing volume of data. With more than 2,000 reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. partners to track and 250,000 contacts total, CrossTec wanted to integrate its CRM application with other business applications to improve efficiency. CrossTec selected GoldMine Corporate Edition from FrontRange Solutions This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. for the easy-to-use interface and volume of data it could accommodate. With help from Connections for Business, CrossTec was able to integrate the company's order processing software and tele-support solution. "In terms of how we relate to customers, GoldMine offers the speed, accuracy and depth that enables us to know and appropriately respond to our customers," said Mark Krueger, sales support supervisor. One of the biggest benefits to CrossTec has been the automation of customer communication. GoldMine allows CrossTec to automate To turn a set of manual steps into an operation that goes by itself. See automation. ongoing communication with prospects and customers to deliver the right message at just the right time. Marketing and sales teams schedule hundreds of automated e-mail campaigns based on a contact's status. Additionally, with features like GoldSync[R], leads are seamlessly integrated from external sources like trade shows and marketing campaigns. Web import capabilities allow Web site leads to be routed to GoldMine. With these tools, new account managers easily ramp up Ramp Up To increase a company's operations in anticipation of increased demand. Notes: A company might 'ramp up' operations if they just signed a contract creating substantially more demand for their product. See also: Demand, Economies of Scale on customer information. Krueger has found configuration one of GoldMine software's most valuable benefits. The company configures fields and filters easily in order to target communications to segments of the database. Krueger alone created more than 200 filters. CrossTec analyzes its efforts with a series of custom reports on factors such as white paper downloads, evaluations, evaluations turned to sales, and various sales reports. "GoldMine automated processes alleviate administrative burdens and the time-consuming tasks that account managers have to perform so they can focus on selling and supporting clients," Krueger said. "It takes the burden off the sales rep from having to send each communication manually." CrossTec realizes a substantial return on its investment in GoldMine through reduced administrative overhead on account management. "With GoldMine use, an account manager can take on double the amount of accounts while not losing contact," Krueger said. On the sales side, GoldMine executes regular communications, allowing sales reps to focus on personal interaction with contacts. Krueger believes that level of attention through sales and support contributes to the company's growth and position as one of the largest software distributors in Florida. About FrontRange Solutions FrontRange Solutions develops award-winning software and solutions used by more than 130,000 companies and over 1.7 million seats worldwide to manage a wide variety of business relationships and provide exceptional service. FrontRange product families are designed to optimize customer investment by their interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other. , specifically for small-to-medium-enterprise (SME (1) (Small and Medium-sized Enterprise) See SMB. (2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division. ) and distributed enterprise organizations. Solution families are defined by three customer-centric market areas: Customer Relationship Management (CRM) including GoldMine([R]); IT Service Management including the HEAT([R]), ITSM ITSM Information Technology Service Management ITSM Information Technology Security Manager ITSM Indirect Tensile Stiffness Modulus ITSM Information Technology System Management ITSM Ibm Tivoli Storage Manager ITSM It Service Management and Infrastructure Management product lines; and Communication Interaction Management, including IP Office, GoldMine([R]) IP Voice Suite and IP Contact Center. This comprehensive product set provides a unique customer service and support scenario, unrivaled in the market today. Customers representing 44 percent of the Fortune 100 and 76 percent of the FTSE FTSE A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times. Notes: The FTSE is similar to Standard & Poor's in the United States. 100, include Coca-Cola, Shell Oil, Prudential Securities, Electricite de France, Mack Trucks Mack Trucks is one of the world's leading truck-manufacturing companies. It is now a subsidiary of AB Volvo, Volvo Group. The company's headquarters are in Allentown, Pennsylvania, in the Lehigh Valley region of the state. , Campbell Soup, Avaya, Bechtel Corp, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , and Turner News Network. For more information, call (800) 776-7889 or visit www.frontrange.com. GoldMine, HEAT and other FrontRange Solutions products, brands and trademarks are property of FrontRange Solutions USA Inc. and/or its affiliates in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. Other products, brands and trademarks are property of their respective owners/companies. |
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