CrossCommerce Powers AutoMall.com's Entry Into Online Commerce.Business Editors/High Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--June 12, 2000 Automotive Portal Utilizes the CrossCommerce E-Merchandising Platform(TM) to Bring Relevant Commerce Online Quickly and Easily CrossCommerce, the industry's first E-Merchandising Service Provider, announced today that AutoMall.com, a leading automotive portal, will use the CrossCommerce E-Merchandising Platform to offer its site visitors a broad range of commerce, beginning with relevant automotive products then expanding to include products that fit visitors' demographic interests. AutoMall.com visitors can get price quotes on new or used cars, list a car for sale, read automotive reviews, research a wide variety of automotive topics, and now, purchase products related to these activities. "AutoMall.com makes it easy for visitors to find automotive information on the Internet. This has always been our business philosophy; make it easy, keep it simple. When we began looking into putting e-commerce directly on our Web pages, it was clear that the backend process, which includes dealing with wholesalers, fulfillment, and credit cards, would consume a great deal of our resources and time," said Bill Jeppesen, president of AutoMall.com. "Then, we were introduced to the CrossCommerce E-Merchandising Platform. It is a perfect solution for us and for our site visitors. CrossCommerce handles all of the backend work, while giving us the flexibility on the front end to determine product mix, pricing and page selection as we see fit. The bottom line is, CrossCommerce is helping us jump into the market virtually overnight, making it easy and profitable to take AutoMall.com to the next level as a viable Web-based business." The CrossCommerce E-Merchandising Platform is comprised of three primary components: the Adaptive Intelligent Merchandising (AIM(TM)) application, the CrossCommerce Virtual Product Warehouse(TM), and Merchandising Intelligence(TM). The AIM application is a simple front-end application that completely automates the e-commerce business processes. Easily accessible through a standard Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , the application enables non-technical site administrators and marketers to quickly identify and merchandise products down to the page level. "By subscribing to the CrossCommerce E-Merchandising service, we've been able to bypass the massive technology and system integration investments that would typically be required to add commerce to our site," adds Jeppesen. "As a result, we are able to concentrate on creating the new and informative content that our loyal site visitors have come to expect while adding an entirely new level of service to help us increase our site brand loyalty." The AIM application gets rave reviews from Jeppesen: "It's tremendously easy to use. What's also important is that the application automates the design of the product display so it matches the AutoMall.com look-and-feel." The CrossCommerce Virtual Product Warehouse provides access to millions of intelligently categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat stock-keeping units (database) stock-keeping unit - (SKU) /skyoo/ (rarely seen expanded) A common term for a unique numeric identifier, typically in a database. Originally this was used only for products, but has spread in usage. Compare with UID for sense development. (SKUs) - across a broad range of product categories. This represents the largest online inventory of merchandise offered by any vendor in the industry. CrossCommerce Merchandising Intelligence closes the loop by providing subscribers with real-time performance reporting and professional merchandising expertise for fine-tuning their product offerings. CrossCommerce tracks impressions, click-through rates The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to Web sites are often based on click-through rate (CTR), and the amount paid per click-through is considerably higher than the cost of an ad that is displayed , and sales down to the product level. "Operators of content-centered sites would rather concentrate on their main mission of developing and refreshing content than getting bogged down in the research, expense and development effort that it takes to create a commerce-enabled site," says John Buselli, Director of Sales with CrossCommerce. "We believe that the e-merchandising services model we've developed will enable such sites to tap a major new revenue source - without diverting di·vert v. di·vert·ed, di·vert·ing, di·verts v.tr. 1. To turn aside from a course or direction: Traffic was diverted around the scene of the accident. 2. them from their primary focus of creating compelling content." About AutoMall.com The AutoMall.com Website provides a one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for qualified automotive information links. Users can buy and sell new or used vehicles, get online insurance quotes, financing information and more. The Website also provides sources for parts, manufacturers and independent consumer sites. AutoMall.com is owned and operated by AutoMall.com, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with offices in Salt Lake City, UT; Morgan Hill and San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , CA. For more information contact marketing@automall.com or visit the Website at http://www.automall.com. About CrossCommerce Formed in 1999 as the industry's first E-Merchandising Service Provider, CrossCommerce is transforming content-centric sites into next-generation providers of online commerce. The company enables these sites to quickly monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. their traffic and maintain direct ownership of the customer relationship without disrupting their primary focus of creating compelling content and services. CrossCommerce automates core e-commerce business practices, which until now have required expertise in merchandising, product sourcing, transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , fulfillment, and customer service. The company also provides comprehensive Merchandising Intelligence that is a prerequisite pre·req·ui·site adj. Required or necessary as a prior condition: Competence is prerequisite to promotion. n. to successful selling online. As a result, content, community, entertainment, and affinity sites can now offer targeted commerce to their customers without complex, expensive, and lengthy system integration and product sourcing. The company's co-founders - Peter Nordberg, Raj raj also Raj n. Dominion or rule, especially the British rule over India (1757-1947). [Hindi r Sarasa, and Jim Oliver - are industry veterans with backgrounds at leading companies that include WebLogic, Apple Computer, and Hewlett-Packard. Privately held, with blue-chip investors that include The Sprout Group, Nexus Group, and Osprey osprey (ŏs`prē), common name for a bird of prey related to the hawk and the New World vulture and found near water in most parts of the world. Ventures, CrossCommerce is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For more information, visit the company's Web site at www.crosscommerce.com or call 415/315-1000. |
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