CrossCommerce Names John Buselli as Director of Sales Industry's First E-Merchandising Service Provider Appoints 16-Year Software Industry Veteran to Head Sales Operations.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--April 17, 2000 CrossCommerce, the industry's first E-Merchandising Service Provider, today announced the appointment of John Buselli as director of sales. Buselli will be responsible for driving the development of CrossCommerce's national sales operations and contributing to the expansion of the company's Web developer channel marketing program. "We're very fortunate to have secured such a strategic new member of the executive management team," said Peter Nordberg, chief executive officer and co-founder of CrossCommerce. "John has an exceptional track record of building winning sales teams and exceeding revenue goals. He will be a driving force in quickly establishing CrossCommerce as the leader in commerce-enabling content-focused sites." Buselli brings to CrossCommerce more than 16 years of sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a and business development experience with leading-edge software and service providers. Prior to joining CrossCommerce, he served as Director of Sales for Site2 Corporation, a software consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a that specialized in delivering highly personalized Web-based merchandising applications. Prior to his tenure at Site2, Buselli was Vice-President of Enterprise Sales for 2Bridge Software, a leading provider of enterprise information portals and content management solutions. He has also held senior sales management positions with Texas Instruments See TI. (company) Texas Instruments - (TI) A US electronics company. A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq. , Seer Technologies, and Dynasty. Buselli holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree in Economics from Pennsylvania State University Pennsylvania State University, main campus at University Park, State College; land-grant and state supported; coeducational; chartered 1855, opened 1859 as Farmers' High School. . "CrossCommerce is pursuing a major market opportunity as the industry's first E-Merchandising Service Provider, and I'm looking forward to playing an instrumental role in generating a significant revenue stream for the company," said John Buselli, on his appointment as CrossCommerce's director of sales. "When you look at the company's target market of the top 1,000 content-focused sites, we're talking about an aggregated 100 billion Web pages served each month. We view this enormous real estate as 'virtual shelf space' that we believe will provide content sites with a major new source of revenue." About CrossCommerce Formed in 1999 as the industry's first E-Merchandising Service Provider, CrossCommerce is transforming content-centric sites into next-generation providers of online commerce. The company enables these sites to quickly monetize their traffic and maintain direct ownership of the customer relationship without disrupting their primary focus on creating compelling content and services. By providing a sophisticated Web-based application See Web application. to access its E-Merchandising Platform, CrossCommerce automates core e-commerce business practices, which until now have required expertise in merchandising, product sourcing, transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , fulfillment, and customer service. As a result, content, community, entertainment, and affinity sites can now offer targeted commerce to their audiences without complex, expensive, and lengthy system integration and product sourcing. The company's co-founders--Peter Nordberg, Raj Sarasa, and Jim Oliver--are industry veterans with backgrounds at leading companies that include WebLogic, Apple Computer, and Hewlett-Packard. Privately held with blue-chip investors that include The Sprout Group, Nexus Group, and Osprey osprey (ŏs`prē), common name for a bird of prey related to the hawk and the New World vulture and found near water in most parts of the world. Ventures, CrossCommerce is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For more information, visit the company's Web site at www.crosscommerce.com or call 415/315-1000. Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : Black & white head shot of Buselli is available in a digital format or in a hard-copy print upon request. |
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