CrossComm moves to strengthen marketing focus; Announces aggressive promotion, expansion of management team and distribution channels.

MARLBOROUGH, Mass.--(BUSINESS WIRE)--August 28, 1995--As part of CrossComm Corporation's plans to pursue an aggressive marketing strategy for its ClearPath product line, it today disclosed several programs designed to help the company make the transition to becoming a major vendor in the rapidly-growing LAN and ATM switching market.

As part of this effort, CrossComm founder, CEO and current President Tad Witkowicz also announced their intent to recruit a new president to manage the day-to-day business and help execute the company's plans to gain higher visibility and increased market share. "During the past two years we have invested heavily in developing an industry `first' with our ClearPath strategy -- a single, state-of-the-art communications platform that integrates LAN switching, ATM switching, routing and advanced network management technologies," said Witkowicz. "ClearPath products leapfrog what is currently on the market by incorporating second-generation LAN and ATM switching technologies that deliver the next levels of price/performance and functionality. It sets the standard for a new generation of networking."

In order to capture the attention of buyers of hub, router, and switching equipment -- and to convert them to the ClearPath story -- the company plans to unveil aggressive programs for advertising, promotion and channel expansion over the next several weeks. "It is time for the industry to take note of the new CrossComm," added Witkowicz. "We have a superior product lineup with ClearPath, and we believe customers will choose CrossComm's networking solutions once they hear our story."

Witkowicz also explained the company's plans to strengthen its senior management team, and to make the transition from an entrepreneur-run organization to a professionally managed company by bringing in a new president. "It is time to transition CrossComm," he said. "Bringing in a seasoned business executive to manage the day-to-day operations is a formula for success that has been demonstrated by well-regarded high technology companies such as Silicon Graphics, SUN Microsystems, Apple Computer, EMC Corporation and 3Com. Planning and implementing this kind of transition will enable CrossComm to join the elite group." CrossComm also announced that its Chief Operating Officer, Arthur Coviello, has resigned to pursue another opportunity.

"Once the new president is on board, I shall continue on as chairman of the Board of Directors," added Witkowicz. "I will be able to focus my attention on tracking the technology and market evolution to make sure that CrossComm continues to match new technologies with emerging markets. The addition of a professional business executive will further enhance CrossComm's ability to win in the explosive LAN switching and ATM markets.

"The combination of our aggressive promotional campaigns, new distribution channels, and expanded management team -- added to CrossComm's innovative ClearPath strategy and strong financial resources -- will further ensure our success, and increase the company's value to our customers, employees and stockholders," he concluded.

About CrossComm

CrossComm Corporation (NASDAQ/XCOM), founded in 1987, designs, develops, manufactures and sells high-performance networking solutions. ClearPath is the industry's first fully-integrated communications and networking strategy that provides IT professionals with a smooth transition from hub and router-based networks to the next-generation LAN switching and ATM-based network environments. ClearPath products -- integrating LAN switching, ATM, routing, and LAN hubs within a single, fault-tolerant platform -- offer complete, high performance, modular solutions that can grow as bandwidth demands increase. Worldwide headquarters are located at 450 Donald Lynch Boulevard, Marlborough, MA 01752.

All CrossComm product names herein are trademarked by CrossComm Corporation. All other product or company names are trademarked by their respective companies.

CONTACT: CrossComm Corp.

Tad Witkowicz, Allan Kline, 508/481-4060

or

Media Boston International

Cynthia Mollus, Michele Nadeem, 617/266-5969.