Cross Media Marketing Corporation to Announce Second Quarter Financial Results On Monday, July 30.

Business Editors

NEW YORK--(BUSINESS WIRE)--July 26, 2001

Cross Media Marketing Corporation (AMEX:XMM - news), a leading technology-driven marketing company, will discuss its second quarter financial results during a conference call and webcast on Monday, July 30 at 9:00 a.m. ET. The Company will release its results earlier in the day.

Ronald Altbach (Chairman and CEO) and other members of the executive management team will be available to answer questions on the financial results and discuss the recently announced merger with LifeMinders, Inc. (NASDAQ: LFMN). Investors should e-mail questions in advance of the call to either [e-mail] or [e-mail].

Investors may access the call by dialing [phone] or from an international location by calling [phone]. The phone code is Cross Media Marketing. This call will also be webcast by CCBN and can be accessed at Cross Media Marketing's web site at www.xmmcorp.com.

The webcast will also be distributed over CCBN's Investor Distribution Network to both institutional and individual investors. Individual investors can listen to the call through CCBN's individual investor center at www.companyboardroom.com or by visiting any of the investor sites in CCBN's Individual Investor Network such as America Online's Personal Finance Channel, Fidelity Investments(R) (Fidelity.com) and others. Institutional investors can access the call via CCBN's password protected event management site, StreetEvents (www.streetevents.com).

Mr. Altbach will also discuss the company's financial results in an interview at www.ceocast.com, a leading financial portal, on Monday, June 30. The interview will be available in audio and text format.

About Cross Media Marketing Corporation

Cross Media Marketing Corporation is a technology-driven marketing company integrating its sophisticated direct marketing skills with cutting-edge technologies, including interactive voice response and web-based systems, resulting in a multi-dimensional marketing platform for the international marketing of products and services. Cross Media Marketing seeks to achieve revenue growth and earnings leverage by cross marketing products and services through multiple channels to an expanding multi-million customer base utilizing state-of-the-art direct marketing strategies. Through voice-driven customer acquisition programs, Cross Media Marketing contacts and retains critical data on more than thirteen million persons annually. The Company continues to exploit its expansive database in other technology-driven marketing channels, facilitating additional e-commerce transactions to increase revenues while concurrently lowering costs and increasing margins. For more information about Cross Media Marketing, visit the website at www.xmmcorp.com or email [e-mail].

Cautionary Statement

Certain statements contained herein and in the information posted on the Company's website described above that are not based on historical fact are "forward looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Cross Media Marketing Corporation intends that such forward-looking statements be subject to the safe harbor created thereby. In addition to the 2001 projections referenced in this release, these forward-looking statements regard Cross Media Marketing's acquisition activities, revenues, earnings, liquidity, financial condition, cash flow and ability to exploit its database and certain technological innovations and certain operational matters. Such forward-looking statements are based on current expectations but involve certain risks and uncertainties. Cross Media Marketing's actual results, performance or achievements could differ materially from the results, performance or achievements projected in, or implied by, such forward-looking statements as a result of risk factors including without limitation the following: Cross Media Marketing's need to raise additional debt and/or equity financing, the adequacy of bad debt reserves, changes in economic conditions or a material decline in the availability of consumer credit, interest rate fluctuations, Cross Media Marketing's limited operating history, Cross Media Marketing's strategy of growth through acquisitions, competitive factors, the need to manage growth, volatility in the market price of the Common Stock, risks relating to government regulation of telemarketing and internet marketing activities, and potential dilution. These factors are described in detail in Cross Media Marketing's Forms 10-KSB and its Forms 10Q-SB filed with the SEC, which are incorporated by reference. Cross Media Marketing assumes no responsibility to update the information included in this press release or on its website, whether as a result of new information, future events or otherwise.