Cross Media Marketing Corporation Retains CEOcast as Its Investor Relations Firm; CEOcast to Drive the XMM Investment Community Awareness Campaign.

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 26, 2001

Cross Media Marketing Corporation (AMEX: XMM), a technology-driven marketing company, announced today that it has retained CEOcast, Inc. as its Investor Relations Firm. The announcement was made by Ronald Altbach, Chairman and Chief Executive Officer for Cross Media Marketing Corporation.

CEOcast's investor relations services will include daily contact with prospective investors and the brokerage community, dissemination of information to Cross Media Marketing's current shareholders, and presentations to the financial community to develop research and management of Internet communications. Mr. Altbach is currently featured in an interview at www.ceocast.com.

"We believe that it is time to aggressively raise our profile in the investment community," stated Mr. Altbach. "We have been highly focused on building revenues and earnings through significant organic growth and by creating strategic partnerships. We believe we have an extraordinary growth story. While many public companies are revising their earnings estimates downward we have projected a substantial upward trend for this year. We have publicly announced projected revenues for 2001 of $98 to $110 million with earnings estimates of $.22 to $.25 per share. We believe CEOcast is the ideal partner to assist us in letting the world know about this great company."

"We have been quite impressed by the scale that the company has developed in its high technology marketing platforms," said Michael S. Wachs, CEOcast President. "There are few companies with comparable valuations that have the short-term ability to generate the kind of revenue and earnings growth that Cross Media has."

About Cross Media Marketing Corporation

Cross Media Marketing Corporation is a technology-driven, direct marketing company integrating its sophisticated direct marketing skills with cutting-edge technologies, including interactive voice response and web-based systems, resulting in a multi-dimensional marketing platform for the international marketing of products and services. Cross Media Marketing seeks to achieve revenue growth and earnings leverage by cross marketing products and services through multiple channels to an expanding multi-million customer base utilizing state-of-the-art direct marketing strategies. Through Cross Media Marketing's voice-driven customer acquisition programs, Cross Media Marketing contacts and retains critical data on more than thirteen million persons annually. The Company continues to exploit its expansive database in other technology-driven marketing channels, facilitating additional e-commerce transactions to increase revenues while concurrently lowering costs and increasing margins. For more information about Cross Media Marketing, visit the website at www.xmmcorp.com or email [e-mail].

Cautionary Statement

Certain statements contained herein and in the information posted on the Company's website described above that are not based on historical fact are "forward looking statements' within the meaning of the Private Securities Litigation Reform Act of 1995. Cross Media Marketing Corporation intends that such forward-looking statements be subject to the safe harbor created thereby. In addition to the 2001 revenue and earnings per share projections contained in this release, these forward-looking statements regard Cross Media Marketing's acquisition activities, revenues, earnings, liquidity, financial condition, and ability to exploit its database and certain technological innovations and certain operational matters. Such forward-looking statements are based on current expectations but involve certain risks and uncertainties. Cross Media Marketing's actual results, performance or achievements could differ materially from the results, performance or achievements projected in, or implied by, such forward-looking statements as a result of risk factors including without limitation the following: Cross Media Marketing's need to raise additional debt and/or equity financing, the adequacy of bad debt reserves, changes in economic conditions or a material decline in the availability of consumer credit, interest rate fluctuations, Cross Media Marketing's limited operating history, Cross Media Marketing's strategy of growth through acquisitions, competitive factors, the need to manage growth, volatility in the market price of the Common Stock, risks relating to government regulation of telemarketing and internet marketing activities, and potential dilution . These factors are described in detail in Cross Media Marketing's 1999 Form 10-KSB and its Forms 10Q-SB filed with the SEC, which are incorporated by reference. Cross Media Marketing assumes no responsibility to update the information included in this press release or on its website, whether as a result of new information, future events or otherwise.