Cross Lander USA Brings on Board New CEO To Guide Global Market Penetration of New Off-Road Vehicle; Move Part of Restructuring Within Upper Management in Preparation of U.S. Rollout.Business Editors/Automotive Writers MIAMI--(BUSINESS WIRE)--April 1, 2004 Cross Lander USA announced today the hiring of Mark Kirn-Slaboszewicz as the company's new Chief Executive Officer, and restructuring of the top management positions as the Miami-based automotive manufacturer readies for the U.S. introduction of its new off-road vehicle off-road vehicle off n → véhicule m tout-terrain later this year. Kirn-Shaboszewicz formerly served as President of Health Care International, the consumer products arm of Schering-Plough Corporation, where he was responsible for the full range of activities involving the company's discovery, development, manufacturing and marketing of pharmaceutical and healthcare products worldwide. His knowledge and successful leadership in international business will help provide global market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and increased production capacity of Cross Lander USA products. Company founder John Perez will shift to Chairman from his former position of President and Chairman and will remain responsible for the company's overall operations. Bill Goetze, who formerly served as Vice President and General Manager, will assume the role of President for the company and will remain responsible for the U.S. network of dealers and creating the U.S. market demand for the new off-road vehicle. "With the added international expertise that Mark brings to the table, we are well positioned to not only successfully introduce our rugged off-road vehicle to the U.S. market, but also in other world markets," said Perez. Cross Lander USA's first U.S. bound vehicle, the Cross Lander 244X The Cross Lander 244X is a basic, rugged 4x4 SUV built in Romania and based on the ARO 244. Sales in the United States were expected to begin in 2005, with targets of 6,000 units per year but the launch has been cancelled. , is currently awaiting certification from the United States Environmental Protection Agency "EPA" redirects here. For other uses see EPA (disambiguation) and Environmental Protection Agency. The Environmental Protection Agency (EPA or sometimes USEPA . Once certified See certification. , full run manufacturing will commence, with the expected U.S. debut scheduled for late summer. The Cross Lander 244X is the first truly affordable mid-sized SRV SRV Serving SRV Stevie Ray Vaughan SRV San Ramon Valley SRV Socialist Republic of Vietnam SRV Service Record (DNS) SRV Service Corporation (funeral company; stock symbol) SRV Simian Retrovirus with rugged off-road capabilities, fulfilling the needs and expectations of serious off-road enthusiasts. The vehicles will be equipped with a V-6, 4.0-liter engine and high durability power train system, and are expected to sell in the low $20,000 range. "Cross Lander's new 4x4 SRV is designed clearly for those drivers who want to take their vehicles off-road and not worry about 'keeping them pretty'," said Goetze. "Off-roaders, hunters, fishermen and campers will find the vehicle fits their needs in the SRV segment." While the Cross Lander brand is new to the U.S., it is based on the Aro S.A. vehicle that possesses a solid track record for quality, performance and endurance, much of which was garnered from use by international military services. Aro S.A. (Auto Romania) is the national Romanian automotive company that has been manufacturing rugged, off-road vehicles and light trucks for more than 50 years. Last year the company reached an agreement with the Romanian government to purchase the Aro S.A. 4x4 vehicle manufacturing facility as part of the Romanian government's efforts to privatize pri·va·tize tr.v. pri·va·tized, pri·va·tiz·ing, pri·va·tiz·es To change (an industry or business, for example) from governmental or public ownership or control to private enterprise: "The strike ... its auto industry. The agreement was a culmination of a nine-year effort to solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. Cross Lander's commitment to the Romanian government and the employees working at the plant. Cross Lander USA officials have built a U.S. dealer network that now consists of more than 100 dealers. Officials have also developed all the systems for parts, service, warranty, training, and communications. About Cross Lander USA Cross Lander USA is the only automotive manufacturer and distributor in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. that is aggressively targeting the rugged, off-road sport recreation vehicle (SRV) market. Cross Lander USA is headquartered in Miami, Florida “Miami” redirects here. For the Native American tribe, see Miami tribe. Miami is a major city in southeastern Florida, in the United States. It is the county seat of Miami-Dade County. Miami is a gamma world city with an estimated population of 404,048. , and has offices in Campulung, Romania and Sao Paulo, Brazil. For more information please visit www.CrossLander4x4.com |
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