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Cross Branding Continues to be Shining Star.


LONGWOOD, Fla.--(BUSINESS WIRE)--March 3, 1999--Jreck Subs Group Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:JSUB), a franchise management company with 300 restaurants nationwide, has announced the opening of another cross-branding location with Mountain Mike's Take and Bake Pizza and Seawest Sub shops.

The store is located in Redmond, Wash. at 16156 NE 87 Street; it is owned by Judy and Marshall Smith. The last three weeks Take and Bake is representing approximately 25% of sales, annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 that will be $100,000 in new business. Judy and Marshall are very pleased with the results so far and believe there is much more potential, so much so that they are planning on adding Take and Bake to their other two stores. Ted Clark and Pat Yearout, who opened the first Take and Bake in the Seattle area continue to set sales records almost every week. Jreck also cross brands Mountain Mike's Pizza with Admiral J's. There are presently 8 locations, they also cross brand Lox lox 1  
n. pl. lox or lox·es
Smoked salmon.



[Yiddish laks, from Middle High German lahs, salmon, from Old High German; see laks-
, Stocks & Bagels with its Jreck Sub Chain in upstate New York Upstate New York is the region of New York State north of the core of the New York metropolitan area. It has a population of 7,121,911 out of New York State's total 18,976,457. Were it an independent state, it would be ranked 13th by population. . There are presently 11 of these cross-branded locations.

"Cross branding continues to be a major area of growth for our chain," said Chris Swartz, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Jreck.

Jreck is an acquirer of contractual royalty revenue of only well established franchises, without the franchise risks since it does not own the individual franchise. Services provided by Jreck to the franchise include consolidated administration functions such as accounting, marketing and legal; combined bulk purchasing Bulk Purchasing is when products are bought in large quantities. This often results in a lower price per item, or Unit price. Wholesale is selling or related to selling goods in large quantities for resale to the consumer. ; and cross branding two or three concepts in a singl location, enabling franchisees to increase sales and customer traffic.

Jreck currently represents eight distinct brands (Mountain Mike's Pizza; Georgio's Subs; Seawest Sub Shops; Little King; Li'L Dino Deli and Grill; Lox, Stocks & Bagels; Sobik's Subs; and Jreck Subs). The company's 1999 systemwide sales are expected to top the $100 million mark. For more information, contact David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Alteri with Jreck Subs Group Inc. at 407/682-6363.

Except for historical information, this press release contains forward-looking statements that involve risks and uncertainties including, but not limited to, quarterly fluctuations in results, the management of growth, competition and other risks detailed in the company's SEC filings. Actual results may differ materially from such information set forth herein.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 3, 1999
Words:369
Previous Article:FirstCom Corporation Announces Operating Results for the Quarter and Year-Ended December 31, 1998.
Next Article:Convergys Corporation Opens New Call Center in St. Louis; Facility May Have as Many as 1,000 Employees.



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