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Crocs(TM) Extends Licensing Business with Addition of NHL Branded Footwear and Accessories.


NIWOT, Colo. -- Crocs Crocs Inc. (NASDAQ: CROX) is an American company founded by Lyndon "Duke" Hanson, Scott Seamans, and George Boedecker[1] in July 2002. Based in Boulder, Colorado, the firm was created to market a lightweight plastic shoe first developed and manufactured by Foam , Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CROX) today announced that it has expanded its licensing business with an agreement covering the National Hockey League National Hockey League (NHL)

Organization of professional North American ice-hockey teams. The league was formed in 1917 by five Canadian teams; the first U.S. team, the Boston Bruins, was added in 1924. It today consists of 30 teams in two conferences and six divisions.
. The agreement, which covers both Crocs footwear and Jibbitz, allow Crocs[TM] to license agreed logos for all 30 NHL NHL Non-Hodgkin's lymphoma, see there  teams and related NHL properties.

Ron Snyder, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Crocs, stated, "The National Hockey League boasts an incredibly dedicated fan base and we are thrilled to partner with the League and provide its fans and our customers with additional options in Crocs styles and a new way to support their favorite teams. Among the many consumers that have embraced Crocs are those involved in sports and outdoor activities and we believe these new products will be a hit for athletes and fans alike."

"We are pleased to add Crocs quality products to our consumer products offering," stated Dave McCarthy, Senior Director Consumer Products Marketing. "NHL Fans and hockey participants will appreciate the style and comfort of Crocs as they follow their favorite teams throughout their active lifestyles."

A limited amount of NHL branded merchandise will be available before the end of the current season with a full introduction taking place prior to the start of the 2007-2008 season. NHL branded products will be available at www.shop.nhl.com and select retail outlets. The agreement adds to Crocs' library of license agreements, which also includes rights to all Disney characters and over 75 major colleges and universities. Similar to the company's Collegiate Licensing program, the products include a primary team color for the shoe and an alternate team color for the heel strap with the team name and/or logos placed on the heel strap.

About Crocs, Inc:

Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs[TM] brand.

All Crocs[TM] brand shoes feature Crocs' proprietary closed-cell resin, Croslite[TM], which represents a substantial innovation in footwear. The Croslite[TM] material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs[TM] footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.

In 2006, the company acquired Jibbitz LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes. Today, more than 400 Jibbitz designs are available to consumers for personalizing and customizing their Crocs[TM] footwear.

Crocs are sold in more than 60 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.

Forward Looking Statements

Certain information contained in this press release may be deemed to constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, our ability to obtain and protect intellectual property rights and other factors described in our annual report on Form 10-K under the heading "Risk Factors," and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are educated, tech-savvy and the youngest of all of the fans of any other professional sport.

The NHL entertains more than 100 million fans each season in-arena and through its national television - Versus, NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
, TSN TSN The Sporting News
TSN The Sports Network
TSN Targeting Social Need (NI)
TSN Tan Son Nhut (Vietnam)
TSN Time Since New
, CBC (1) (Cell Broadcast Center) See cell broadcast.

(2) (Cipher Block Chaining) In cryptography, a mode of operation that combines the ciphertext of one block with the plaintext of the next block.
, RDS (1) (Remote Data Services) A set of programming interfaces from Microsoft that enables users to update data on the Internet or intranets from their ActiveX-enabled browser.  and RIS RIS

rabies inhibiting substance.
 - and radio - Sirius and XM Radio - partners. HDNet, a national high definition telecast partner of the NHL, is in its fifth year of NHL coverage. The NHL Network, the home for the hockey fan, is a 24-hour hockey channel available on digital cable and satellite throughout Canada. The NHL Network's schedule is devoted exclusively to the sport of hockey with a roster that features live games, highlight shows, player profiles and interviews, vintage hockey, international and amateur hockey, as well as original and "All Access" programming. The NHL Network's signature show, "NHL On The Fly NHL on the Fly is the flagship show on the NHL Network in Canada. It carries instant updates and extended highlights of every game in the NHL that night. The show also includes live "look-ins" to games for a few minutes at a time. ," airs nightly during the season, giving hockey fans live look-ins, highlights and analysis to NHL games all across the League.

Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. The Garth Brooks Teammates for Kids Foundation is the official children's charity of the NHL and the NHLPA NHLPA National Hockey League Players' Association
NHLPA National Historic Preservation Act
. Its Top Shelf Teammates program contributes financial resources to non-profit organizations that benefit children's health, education and inner-city services. For more information on the NHL, log on to NHL.com.

NHL is a registered trademark of the National Hockey League. All Rights Reserved.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 10, 2007
Words:886
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