Crocs, Inc. Increases its Global Online Foothold with Demandware.Performance Casual Footwear Footwear consists of garments worn on the feet. It is worn for a variety of reasons, including protection against the environment, hygiene and adornment. Usually, socks and other hosiery are worn between the feet and the footwear, except for sandals and flip flops (thongs). Phenomenon Selects Demandware eCommerce Platform to Launch Global eCommerce Initiative WOBURN, Mass. -- Demandware, developer of the only enterprise-class, on-demand ecommerce platform, today announced that Crocs Crocs Inc. (NASDAQ: CROX) is an American company founded by Lyndon "Duke" Hanson, Scott Seamans, and George Boedecker[1] in July 2002. Based in Boulder, Colorado, the firm was created to market a lightweight plastic shoe first developed and manufactured by Foam , Inc., a global designer, manufacturer and retailer of footwear and apparel for men, women and children under the Crocs[TM] brand, has selected the Demandware eCommerce Platform as the foundation upon which to grow its global online business. By partnering with Demandware, Crocs will have a scalable ecommerce platform that provides complete brand control and enables the retailer to quickly expand its online business globally with sites in the U.S., Europe and Asia. Initially developed as a boating/outdoor shoe touted for its superior grip and non-marking sole, Crocs Footwear quickly became a bona-fide phenomenon, worn for comfort, function and fashion. Today, the company is in the process of expanding its global online business. Crocs needed a way to rapidly establish an international online presence while maintaining full control over its brand so it can focus on delivering a rich and dynamic shopping experience for customers. "Online growth is an important area of focus for us as we launch new sites in a number of international markets over the next two-three years. We selected Demandware because we needed an ecommerce platform that could help us meet this ambitious timeline for international growth, while giving us complete freedom to control the look and feel of our sites without having to manage and maintain the infrastructure," said Chris Ladd, Croc's VP of Global eCommerce. "Demandware's business model is very attractive in this current global economy, when large-scale capital infrastructure projects are increasingly difficult to justify. Its on-demand delivery and pricing model makes it cost-effective for companies like Crocs to continue to drive ecommerce projects forward, setting us up for long-term success," said Ladd. Demandware provides Crocs with the following key capabilities to support its multi-site, global ecommerce initiative: * Ability to develop multiple sites quickly from a common architecture * Extensive expertise launching ecommerce sites internationally * Full in-house control over merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. promotions, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , pricing and all other aspects of the online shopping experience to easily customize sites per region or product line * Seamless, automatic upgrades to continually leverage new merchandising functionality for site innovation * Support for multiple languages, currencies and payment types * Integration with various payment and backend systems * On-demand model that eliminates the need to invest and maintain costly geographically dispersed dis·perse v. dis·persed, dis·pers·ing, dis·pers·es v.tr. 1. a. To drive off or scatter in different directions: The police dispersed the crowd. b. IT infrastructure "Crocs is an innovative brand that has quickly become a household name, and we are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. that the company has chosen Demandware as its ecommerce platform," said Stephan Schambach, founder and chairman of Demandware. "With Demandware, Crocs is able to significantly cut the time to market for their international sites so they can begin tapping into new markets and driving revenue." About Demandware, Inc. Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Barneys New York  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , House of Fraser House of Fraser is a British department store group with 61 stores (July 2007) across the country. The group was founded in Glasgow in 1849. The flagship London store is now the House of Fraser on Oxford Street whilst the largest is in Birmingham. , Jones Apparel Group Jones Apparel Group, Inc., a Fortune 500 company, is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The company also markets directly to consumers through our chain of specialty retail and value-based stores, and operates the Barneys New , Playmobil and Timberland leverage Demandware's enterprise class ecommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing grid computing, the concurrent application of the processing and data storage resources of many computers in a network to a single problem. It also can be used for load balancing as well as high availability by employing multiple computers—typically personal architecture that delivers capacity as needed as needed prn. See prn order. for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com. |
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