Crocs, Inc. Debuts New Back-to-School Styles Perfect for the Schoolyard and Classroom.

Crocs[TM] Kid's Shoe Purchases Made at Crocs' Retail Locations Come Complete with a Free Croc-a-Doodles[TM] Kit and Chance to Win Crocs[TM] Shoes for a Year for the Entire Family

NIWOT, Colo. -- Crocs, Inc. (NASDAQ: CROX) today announced the availability of four new fun Crocs[TM] shoes for kids just in time for the back-to-school shopping season. Kids everywhere will feel confident walking into their new classrooms with a new pair of stylish and colorful kicks from Crocs. These new kid's styles are available now at www.crocs.com and at select retailers nationwide.

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced below. You can access the Smart Marketing Page via the following link: http://www.businesswire.com/portal/site/Crocs-New-Back-To-School-Styles/.

Crocs kid's collection continues to grow with the addition of the new Dawson, MacKenzie, Teton and Sophia. Not only do all four back-to-school styles look great, but each style completely encloses the foot, an important consideration for many parents, as well as a requirement at many schools. Additionally, like all Crocs[TM] shoes, these new styles simplify moms' life as they are easy on/easy off, easy to clean and comfortable for even the most active kids.

Crocs' new Dawson (MSRP: $34.99) model has a casual sneaker style that is perfect for boys or girls and incorporates a faux fur lining to keep small feet warm as kids head back to school. The Dawson features a water resistant suede upper and Jibbitz[TM] hole to allow kids to further express their personal style with a variety of Jibbitz[TM] charms. Available in sizes c4-j3 and a variety of color combinations, including navy/navy, silver/black, black/charcoal, espresso/walnut, chocolate/bubblegum, the Dawson is sure to be a hit on school playgrounds everywhere.

Just for girls, the new Sophia (MSRP: $29.99) is an easy on and off, chic flat that comes adorned with a rhinestone heart Jibbitz[TM] charm. The Sophia includes synthetic material at the back of the shoe for a secure and supportive fit and to help prevent slippage. Girls can choose from three color combinations including bubblegum/rose, black/silver and chocolate/bubblegum. The Sophia is available in sizes c4-j3.

With leather detailing and Crocs' iconic strap, the Teton (MSRP: $34.99) is the perfect back to school shoe for boys. The Teton's rubber sole provides added traction for active boys looking for adventure in the schoolyard and is available in black/charcoal, espresso/walnut and navy/light grey color combinations and sizes c4-j3.

Every little fashionista looking for a new trendy Mary Jane style need look no further than the new MacKenzie (MSRP: $34.99) from Crocs. Complete with a glam rhinestone Jibbitz[TM] charm, the MacKenzie is available in a variety of color combinations including black/berry, bubblegum/chocolate, bubblegum/rose and sky blue/lilac in sizes c4-j3.

"Crocs continues to deliver comfortable, casual, and colorful shoes that, when combined with our innovative design elements, are perfect for heading back to school," stated John Duerden, President and CEO of Crocs, Inc. "Moreover, with parents continuing to be conscious of value during these tough economic times, they can feel good knowing these new styles provide kids with high quality footwear at an affordable price as they head back to the classroom."

This August, Crocs is celebrating the back-to-school season with a contest that gives kids a fun way to customize their kicks. For each pair of Crocs[TM] kid's shoes purchased at a Crocs' store, outlet, kiosk or cart location from now until Aug. 31, consumers will receive a free croc-a-doodles[TM] kit. This kit includes washable markers and stencil sets for kids to use to custom design their favorite pair of Crocs[TM] shoes. Kids are encouraged to show off their design by having their parents submit a photo of their creation to the Color My Crocs[TM] shoe contest. To submit a photo or learn more about, visit www.ColorMyCrocs.com.

About Crocs, Inc.

Crocs, Inc. is a designer, manufacturer and retailer of performance casual footwear for men, women and children under the Crocs[TM] brand.

All Crocs[TM] brand shoes feature Crocs' proprietary closed-cell resin, Croslite[TM], which represents a substantial innovation in footwear. The Croslite[TM] material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs[TM] footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.

Crocs[TM] shoes are sold in 120 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.

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