Crocs, Inc. Announces New Bistro Mario Batali Shoe.Celebrity Chef Adds Seal of Approval to New Crocs Crocs Inc. (NASDAQ: CROX) is an American company founded by Lyndon "Duke" Hanson, Scott Seamans, and George Boedecker[1] in July 2002. Based in Boulder, Colorado, the firm was created to market a lightweight plastic shoe first developed and manufactured by Foam [TM] Shoe Model NIWOT, Colo. -- Crocs, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CROX), pioneer of a new breed of comfort footwear, today announced world-class chef and author Mario Batali has endorsed its new Bistro shoe. The new model, designed for restaurant and food service industry professionals, offers workplace comfort and features a special slip-resistant design. Retailers can view the new shoe, along with two other new Crocs[TM] Work shoe models, the Specialist and Specialist Vent, by visiting the Crocs booth, #6051, at the National Restaurant Association Show at Chicago's McCormick Place May 19-22, 2007. "Crocs is very excited to announce the partnership with celebrity chef Mario Batali and the new Bistro shoe model," said Ron Snyder, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crocs. "Mario has been a long-time fan and a visible supporter of Crocs shoes, and his endorsement further validates the benefits of Crocs shoes for the restaurant and food service industry." "It's not hard to see that I'm a supporter of Crocs, given that I wear them on a daily basis. The new Bistro model brings functionality for the kitchen to the equation producing a product that I am happy to support," said Batali. The partnership with Chef Batali, who owns close to 50 pairs of the signature orange Beach model, will include ongoing appearances, testimonials and signature recipes posted to www.crocs.com. Perhaps most well-known for his role on Food Network's wildly popular Iron Chef America Iron Chef America: The Series is an American cooking show based on Fuji Television's Iron Chef, and is the second American adaptation of the series, following the failed Iron Chef USA. , and his own series, Molto mol·to adv. Music Very; much. Used chiefly in directions. [Italian, from Latin multum, from neuter of multus, many, much; see mel-2 Mario, Batali is also the author of five cookbooks and owner of an ever-growing empire of 11 restaurants in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Los Angeles and Las Vegas. Batali is especially fond of the new Bistro shoe because it offers high comfort to workers in the restaurant and food service industry, while it is specially designed to meet workplace standards with a closed heel. In addition to its special slip-resistant design, the shoe also features a thicker metatarsal metatarsal /meta·tar·sal/ (met?ah-tahr´sal) 1. pertaining to the metatarsus. 2. a bone of the metatarsus. met·a·tar·sal adj. Of or relating to the metatarsus. area to help protect the top of the foot, as well as a supportive arch and foot bed circulation nubs to ensure all-day comfort. The exclusive Croslite[TM] material conforms to the foot creating a custom fit and the added looseness allows the foot to bend and expand naturally to reduce fatigue. All of the new models are odor- and bacteria-resistant and can be simply sterilized ster·il·ize tr.v. ster·il·ized, ster·il·iz·ing, ster·il·iz·es 1. To make free from live bacteria or other microorganisms. 2. in clean water and bleach. The Bistro (MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) : $39.99) will be available in Mario Batali's signature orange color, as well as in black, chocolate, navy, red, and white. The Bistro will be available to retailers in late summer 2007 in women's sizes 6-12 and men's sizes 4-13. About Crocs, Inc.: Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs[TM] brand. All Crocs[TM] brand shoes feature Crocs' proprietary closed-cell resin, Croslite[TM], which represents a substantial innovation in footwear. The Croslite[TM] material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs[TM] footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers. In 2006, the company acquired Jibbitz LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes. Today, more than 1,100 Jibbitz designs are available to consumers for personalizing and customizing their Crocs[TM] footwear. Crocs[TM] are sold in more than 80 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information. About Mario Batali: With 11 restaurants, five cookbooks and a host of television shows, including the ever-popular Iron Chef America, Mario Batali is arguably one of the most recognized and respected chefs working in America today. This, combined with his larger-than-life personality, is the reason that he has received accolades like GQ Magazine's Man of the Year and the James Beard Award for Outstanding Chef. He has been profiled by such publications as Time Magazine, Life Magazine and The New Yorker and is a frequent guest on national television shows like Good Morning America Good Morning America is a weekday morning news show that is broadcast on the ABC television network. The show was adapted from The Morning Exchange, a morning show created by and airing on the ABC affiliate in Cleveland, Ohio, and was launched nationally as and Live! with Regis and Kelly. In 2005, his fan-base grew dramatically when he published Mario Tailgates NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Style, the first-ever cookbook for NASCAR fans. |
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