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Critical Point Group Launches Secondary Applications Services Platform.


Technology Used for Account Analysis and Valuation

CHARLOTTE, N.C. -- Critical Point Group (CPG CPG

central pattern generators.
), a provider of insured risk solutions, account valuation analysis tools and outsourced marketing technology for banks, credit unions and similar financial institutions, announced the release of its Secondary Applications Services Platform (SASP SASP Separation and Airspace Safety Panel
SASP State Agencies for Surplus Property (distribution of government surplus property)
SASP Small Arms Serialization Program
SASP Special Ammunition Supply Point
SASP Surface Air Sampling Program
), a Web-based technology platform that enables CPG to pull key information out of a particular financial institution's system for account analysis and valuation and provide an online marketplace for banks to offer risk solutions.

SASP is used by CPG to analyze an·a·lyze
v.
1. To examine methodically by separating into parts and studying their interrelations.

2. To separate a chemical substance into its constituent elements to determine their nature or proportions.

3.
 the value of each institution's deposit accounts, establish an account's risk score and appropriately identify secondary products and earned credits to be made available to the account's owner in order to maximize the deposit account's value for the banks.

CPG's outsourced platform provides financial institutions and third-party vendors a common connection point, reducing the time and expense of testing a variety of products to further strengthen the relationships between financial institutions and consumers. The SASP platform makes available a number of CPG products including Income Continuation Solutions (ICS (1) (Internet Connection Sharing) A Windows feature that enables two or more computers to share one Internet connection. First introduced in Windows 98 Second Edition, sharing is accomplished with network address translation (NAT), which is the common method. ), identity theft solution as well as several products customized specifically for a bank's small business customer.

"SASP offers financial institutions a competitive edge by providing a set of third-party products that differentiate themselves and enable them to more effectively understand their customers' needs," said Ken Long, founder, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Critical Point Group. "Information gathered by SASP, through enhanced account analysis and valuation, enables us to help financial institutions encourage more profitable behaviors among their customers."

By using SASP, banks are able to merge financial products with third-party risk products to deliver a safeguarded product intended to protect each customer's account. In order to support this risk-free Adj. 1. risk-free - thought to be devoid of risk
riskless, unhazardous

safe - free from danger or the risk of harm; "a safe trip"; "you will be safe here"; "a safe place"; "a safe bet"
 feature, SASP also provides outsourced marketing services aimed at customizing offers based on each customer's risk score and value.

About Critical Point Group

Critical Point Group (Charlotte, N.C.) provides banks, credit unions and other financial institutions with a comprehensive suite of risk analysis tools that enable them to enhance marketing and cross-selling Cross-selling is the term used to describe the sale of additional products or services to a customer. Less frequently it is used to describe the sale of services to additional business units at an account or to different geographic units of a customer.  capabilities. CPG offers the Secondary Applications Services Platform, which pulls information from legacy systems to help determine the most effective ways to promote additional products to customers, generate a customized financial statement, drive customers to use online financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 and generate additional business for financial institutions. For more information about Critical Point Group, visit www.criticalpointgrp.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 10, 2006
Words:393
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