Critical Path Teams With yesmail.com For Permission Email.Business Editors &High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Jan. 25, 2000 Advanced Internet Messaging Leader Makes yesmail.com the Preferred Permission Email Solution for its Clients Critical Path, Inc. (Nasdaq:CPTH), the dominant global provider of advanced Internet messaging and collaboration solutions, today announced a strategic relationship with yesmail.com (Nasdaq:YESM), the leading outsourcer of permission email technologies and services for permission-based email marketing. Under the terms of the agreement, yesmail.com will become the preferred permission email solution for Critical Path's clients. Permission email is a service that allows users to choose to receive messages from companies in a variety of e-commerce categories that match their interest profile. It has emerged as a far-more effective and cost-efficient alternative to traditional Internet banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. and traditional paper-based direct mailings. For example, in addition to dramatically increased response rates, the cost to deliver permission email messages can be 75 percent to 90 percent lower than direct mail. As a result, the balance of Internet-dedicated advertising dollars is being shifted to services targeted at acquiring and retaining customers via email at attractive ROIs. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
YesMail will be offered as a value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. to Critical Path's customers, who can elect to have yesmail.com manage their opt-in email database. As YesMail list partners, these companies can generate incremental revenue from their customer base with yesmail.com's proprietary tools to build and manage their permission email lists. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Forrester Research, the massive bandwidth and IT staff required to handle the quantity of outgoing messages, incoming responses and undeliverable un·de·liv·er·a·ble adj. Difficult or impossible to deliver: undeliverable mail. un bounce-backs is more than most companies can justify on an ongoing basis. As a result, many firms have benefited by outsourcing to yesmail.com. &uot;Critical Path is committed to providing best of breed new services to help our customers effectively participate in e-commerce,&uot; said Sharon Wienbar, vice president of marketing for Critical Path. &uot;Permission email gives marketers a clear advantage by ensuring that their messages reach those receptive consumers who are most likely to respond. We chose to team with yesmail.com because of their reliability and integrity, as well as their superior technology.&uot; &uot;Critical Path is clearly the leader in Internet messaging services and has ties to hundreds of other leading companies through its customer relationships,&uot; said Todd Love, vice president of business network development for yesmail.com. &uot;Channeling our services through Critical Path will extend our reach and help to grow all of yesmail.com's different lines of business. We're very excited about the prospects for this relationship and believe both parties will realize significant value from it.&uot; About yesmail.com yesmail.com is the premier outsourcer of permission e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. technologies and services, providing a total Customer Value Management solution for its clients -- from acquisition to retention and ongoing relationship management. The YesMail Network(tm) is the Web's first permission-based customer acquisition and retention engine, enabling YesMail's expert Relationship Managers to target prospects, personalize messages, deliver campaigns, track and analyze results, customize responses and generate reports for marketers in real time. YesMail's proprietary direct marketing software, scalable infrastructure and experienced strategists deliver a total oursourced solution to maximize customer value for eMarketers. For more information, contact www.yesmail.com, 888/932-8600 or info@yesmail.com. About Critical Path, Inc. Critical Path, Inc. (Nasdaq:CPTH) is the dominant global provider of complete end-to-end Internet messaging and collaboration solutions for corporations, Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (ISPs), Web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. companies, and Web portals. Critical Path has built an industry-leading global infrastructure with data centers connected to key Internet exchange points See IXP and NAP. , and currently reaches more than 50 million end-users through its customer relationships. Critical Path provides reliable, secure, and scalable email, and a flexible suite of enhanced messaging services Abbreviated as EMS, an application-level extension to Short Message Service (SMS) for cellular phones available on GSM, TDMA and CDMA networks. An EMS enabled mobile phone can send and receive messages that have special text formatting (such as bold or italic), animations, to partners such as E*TRADE, CompuServe, Network Solutions, U S West, Sprint, ICQ ("I Seek You") A conferencing program for the Internet from Mirabilis, Tel Aviv, Israel (www.icq.com). It provides interactive chat, e-mail and file transfer and can alert you when someone on your predefined list has also come online. , France Telecom and British Telecom The telephone and communications carrier that provides services in Great Britain and Northern Ireland. It used to be a division of the British Post Office, but was privatized in 1984 under Margaret Thatcher's administration. . Critical Path is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with offices in locations nationwide and in the United Kingdom, Ireland, Germany, France, Italy, Switzerland, Argentina and Asia. More information on Critical Path can be found at www.cp.net. Note to Editors: Critical Path is a service mark and the Critical Path logo is a trademark of Critical Path, Inc. The statements in this press release relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc matters that are not historical are forward-looking statements. Actual results could differ materially from these forward-looking statements. Risks and uncertainties facing Critical Path are described in its prospectus dated June 1, 1999 and with its periodic filings with the Securities and Exchange Commission (www.sec.gov). |
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