Critical Mention and Cymfony Form Strategic Partnership to Provide Unique Broadcast Analysis Solution.Business Editors/High-Tech Writers NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & NEWTON, Mass.--(BUSINESS WIRE)--June 10, 2004 Award Winning Cymfony Dashboard to Feature Real Time Customized Broadcast Analysis and Video from Critical Mention Critical Mention Inc., a provider of Web-based broadcast monitoring solutions to corporations, government organizations and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most professionals and Cymfony, a leading provider of measurement, market analytics and strategic consulting solutions, today announced a partnership which will integrate Critical Mention's broadcast monitoring solutions into the Cymfony Dashboard. The new service will deliver a custom filtered XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. feed of television transcripts directly into the Cymfony platform. Each individual transcript will include a link to view the corresponding video clip A short video presentation. on Critical Mention's secure video platform. Customers will benefit from Cymfony's real time analysis of the broadcast transcript while also providing the user "Click and View" functionality. "The partnership and collaboration with Cymfony marks our commitment to deliver a broadcast monitoring solution that can be co-mingled with other media types within Best of Breed analytics platforms such as Cymfony," said Sean Morgan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Critical Mention. The combination of the two services delivers a constant stream of relevant broadcast mentions into Cymfony's media analysis engine. The Cymfony Dashboard is the industry's most comprehensive marketing analysis solution that can simultaneously monitor local, regional and global coverage in real-time, benchmark PR performance in user groups and forums, identify emerging trends and compare company brands against competitors while also providing qualitative and predictive analysis for marketers to guide communication strategies. Primary end-users of this offering include marketing, communications, branding, research and competitive intelligence professionals. "The addition of Critical Mention's leading broadcast monitoring solutions strengthens the already powerful Cymfony Dashboard and provides yet another level of customized content," said Andrew Bernstein
Andrew Bernstein (born 29 June 1949) is an Objectivist philosopher and professor of philosophy at Marist College. , CEO of Cymfony. "By adding real-time broadcast transcripts to the Cymfony Dashboard, customers will now be able to analyze and measure brand and corporate reputation across a wide variety of media as well as determine how each medium impacts the effectiveness of a company's overall message in the most precise manner currently available." For More Information, current customers of Critical Mention and Cymfony can contact their account representatives. For general information and to learn how to subscribe, contact Critical Mention at 212-398-1141 or Cymfony at 617-630-9114. About Critical Mention: Critical Mention Inc. is a provider of Web-based broadcast monitoring services. Critical Mention's "Critical Dashboard" provides customers with a full-featured system for tracking current and archival video clips as well as associated closed-caption text. Critical Mention's solution includes instant alerting filters, sophisticated search capabilities and the ability to securely send video clip links to colleagues via email or to a password-protected video clip library. All digitized content is stored securely on Critical Mention's servers. Critical Mention currently serves more than seventy customers in corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , non-profit and government verticals. Critical Mention is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and can be reached at (212) 398-1141 or online at www.criticalmention.com. About Cymfony Cymfony is an award-winning market intelligence and media analysis company, providing real-time customized solutions and services to leading corporations throughout the world. Cymfony Dashboard, the company's flagship business intelligence application, is used to measure, analyze and manage global brands, messages and media perception, while Cymfony's InfoXtract(TM) technology is the leading advanced information extraction In natural language processing, information extraction (IE) is a type of information retrieval whose goal is to automatically extract structured information, i.e. categorized and contextually and semantically well-defined data from a certain domain, from unstructured and analysis solution used by United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. government and intelligence agencies. For more information or to schedule a demonstration of Cymfony Dashboard, contact Cymfony at (617) 630-9114 or visit the web at http://www.cymfony.com NOTE TO EDITORS: To view an online demonstration of the Critical Mention Dashboard, please contact our Sales Department at 212-398-1141. |
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