Critical Mass Wins Pearle Vision's Digital Account.CALGARY , Alberta & CHICAGO -- Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, has been named the interactive agency of record for Pearle Vision, one of the Luxottica Group's retail brands. Critical Mass will provide strategic, creative, and development services to develop an online experience that will align with Pearle Vision's long-term business objectives. The new design and functionality for Pearle Vision's Web site will serve both the US and Canadian markets. "Pearle Vision's redesigned Web presence will place the Company at the forefront of the eye care industry," said Jennifer Robinson For the town council member of the same name, see . Jennifer Robinson (born December 2, 1976 in Goderich, Ontario) is a Canadian figure skater who finished 7th at the 2002 Winter Olympics. She is a six-time national champion. , Vice President, Managing Director, Critical Mass. "The revisions will enhance customer interaction with the brand and help grow the business in their target markets." About Critical Mass Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to increase revenue, reduce costs and deepen customer relationships. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Las Vegas, Atlanta, Austin, Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. , and London. For additional information, visit www.criticalmass.com. About Omnicom Critical Mass is a part of Omnicom Group Inc. (NYSE NYSE See: New York Stock Exchange : OMC OMC Organisation Mondiale du Commerce (French: WTO) OMC Organización Mundial del Comercio (Spanish: World Trade Organization) OMC Organização Mundial do Comércio ) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and other specialty communications services to over 5,000 clients in more than 100 countries. |
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