Critical Mass Wins Grand Prix at Cyber Lions in Cannes.Business Editors CANNES, FRANCE--(BUSINESS WIRE)--June 19, 2001 Last night Critical Mass won the highest accolade, the Grand Prix Grand Prix n. pl. Grand Prix Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course. , for on-line communications for their NIKE iD web site (http://nikeid.nike.com). The Cyber Lions has become the most coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. award in the digital media industry and recognizes the world's best work in interactive and Internet communications and advertising. "We are thrilled with this latest award for Critical Mass and NIKE iD," said Jerry Johnston, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Critical Mass. "The NIKE iD site is helping make NIKE iD the benchmark for online customization and personalization. Winning the Grand Prix is a global testament to our ability to provide breakthrough strategy, creative development and implementation of online marketing initiatives for our clients." Critical Mass and Nike have worked together since November 1999 when Nike looked to Critical Mass to help restore the tradition of product personalization that made Nike a household brand. Critical Mass helped NIKE iD develop and deploy an e-commerce initiative that puts personalization at the forefront. The centerpiece is the iD configurator, which lets visitors customize their Nike gear by choosing from hundreds of possible color combinations and adding 3- to 16-character personal iDs. Products change in real time with each design decision a user makes. "The Grand Prix award is proof of the work our extremely talented employees do, every day," said Johnston. "Although the industry is in turmoil and other companies in the interactive space are shutting down, we continue to win new clients and awards as a result of our world class work." Critical Mass was also short listed in the brand promotion category for Mercedes-Benz (www.MBUSA MBUSA Mercedes-Benz USA, LLC .com) and in the e-commerce category for the beauty care site reflect.com (www.reflect.com). About Cannes Lions 2001 The International Advertising Festival - Cannes Lions - is the largest rendezvous for marketing and advertising professionals from all over the world and the most prestigious advertising awards. Around 9,000 delegates from the advertising and allied industries gather each year at this famous event to celebrate the creme de la creme crème de la crème n. 1. Something superlative. 2. People of the highest social level. [French : crème, cream + de, of + la, the + of creativity in all major media, discuss industry issues and network with each other. www.canneslions.com. About Critical Mass Critical Mass builds Web sites and relationship marketing programs that enable organizations to develop deeper, more personalized relationships with their customers. Headquartered in Calgary, Canada, with offices in Toronto, Chicago, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Stockholm, Sweden, the firm integrates world-class Web site design, leading personalization technologies and innovative e-commerce programs for a roster of blue-chip clients that includes Nike, Mercedes-Benz USA, Procter & Gamble, Reflect.com, Samsung and SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. Communications. As a result of a 50 per cent equity investment, Critical Mass is a member of the Omnicom Group
The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (and one of the big six Inc., the world's leading marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales company. www.criticalmass.com Award site: NIKE iD http://nikeid.nike.com Review NIKE iD case study http://www.criticalmass.com/medium/work/nike_0.html Short listed sites: Mercedes-Benz www.MBUSA.com Reflect.com www.reflect.com |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion