Critical Mass Names John Stichweh as Senior Vice President, General Manager.CALGARY, Alberta & CHICAGO -- Critical Mass (www.criticalmass.com), an interactive services firm, part of the Omnicom Group, has named John Stichweh as senior vice president, general manager. In this position, he oversees the daily management of the Toronto office and its contribution to Critical Mass' global operations. Stichweh brings experience in interactive agency relations, global marketing leadership, organizational development and management to the position. Prior to Critical Mass, Stichweh was director of global interactive marketing at The Coca-Cola Company. He was responsible for the development and execution of digital strategy for some of the world's leading brands, Coca-Cola Classic[TM], Coke Zero[TM] and Sprite[TM]. Previously, he spent 15 years with Procter and Gamble (P&G), most recently as head of interactive marketing for the Global Baby & Family Care Business Unit leading global programs such as Pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information Diapers Pampers Diapers come in sizes going all the way up to Size 7. .com. During his tenure he developed and deployed breakthrough measurement systems to determine the overall business contributions of interactive marketing programs and was also instrumental in redesigning P&G's Digital Media Planning and Buying process. He was honored by P&G as global MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip. of the Interactive Space in September 2005. "Based on his strategic and creative know-how," said Dianne Wilkins, chief executive officer of Critical Mass, "we are confident that he will take Critical Mass' Toronto office to the next level of innovative design, furthering its dedication to world-class consumer experiences." Stichweh graduated cum laude with a Bachelors of Science degree in Business Administration, Management Information Systems, from the University of Dayton The University of Dayton is one of the ten largest Catholic schools in the United States and is the largest of the three Marianist universities in the nation. It is also home to one of the largest campus ministry programs in the world. in Ohio and holds a Masters of Business Administration degree from Xavier University in Cincinnati, Ohio. About Critical Mass Critical Mass (www.criticalmass.com) is an interactive services firm that helps the world's leading companies use digital media to increase revenue, reduce costs and deepen customer relationships. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Las Vegas, Atlanta, Austin, Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. , and London. For additional information, visit www.criticalmass.com. About Omnicom Critical Mass is a part of Omnicom Group Inc. (NYSE NYSE See: New York Stock Exchange : OMC OMC Organisation Mondiale du Commerce (French: WTO) OMC Organización Mundial del Comercio (Spanish: World Trade Organization) OMC Organização Mundial do Comércio ) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and other specialty communications services to over 5,000 clients in more than 100 countries. |
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