Critical Mass Cited as a Leader by Independent Research Firm.CALGARY, Alberta & CHICAGO -- Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
The report, "The Forrester Wave: Interactive Marketing Agencies - Web Design Capabilities, Q2 2007" was published on April 11, 2007. Forrester evaluated 15 leading interactive firms based on their expertise in both transaction-led and image-led Web projects and named Critical Mass a leader in both these categories. The detailed evaluation was summarized into three areas: * Current offering (which includes design process, user experience, skills and staffing, user research and satisfaction of reference clients) * Strategy (which includes market positioning, clarity of vision, industry focus, and emerging technologies) * Market presence (which includes revenues, billable staff and number of North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. offices). Forrester surveyed 15 firms, all with significant market presence and blue-chip clients, by conducting Web site reviews and Brand Image reviews of two reference Web sites supplied by each agency. Forrester also interviewed senior leadership and reference clients from each firm. Copies of the full independent report are available to subscribers of Forrester Research or available online at www.criticalmass.com. Critical Mass has a legacy of creating effective and distinctive interactive solutions for some of the most admired companies in the world. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Forrester report, "the agency's top scoring Web site, excellent reference persona, innovative design process, and unique approach to staffing contribute to its standout current offering score. About Critical Mass Critical Mass (www.criticalmass.com) is an interactive services firm that helps the world's leading companies use digital channels to increase revenues, reduce costs and deepen customer relationships. It clients include companies such as Dell, Mercedes-Benz USA, Procter and Gamble, Rolex, and many others. Founded in 1995, Critical Mass has offices in Calgary, Toronto, Chicago, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Las Vegas, Atlanta, Austin, Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. and London. For additional information, visit www.criticalmass.com. About Omnicom Critical Mass is a part of Omnicom Group Inc. (NYSE NYSE See: New York Stock Exchange : OMC OMC Organisation Mondiale du Commerce (French: WTO) OMC Organización Mundial del Comercio (Spanish: World Trade Organization) OMC Organização Mundial do Comércio ) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing, and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , and other specialty communications services to over 5,000 clients in more than 100 countries. |
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