Criterion Names Catherine Block as New Director of Marketing Communications; Expert Joins Team to Help Continue Company's Growth.DALLAS--(BUSINESS WIRE)--Sept. 28, 1999-- Criterion, Incorporated, which provides strategic staffing solutions to organizations worldwide, named marketing expert Catherine Block as Director of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Ms. Block's appointment is in response to dramatic growth by the company and the impending im·pend intr.v. im·pend·ed, im·pend·ing, im·pends 1. To be about to occur: Her retirement is impending. 2. release of several new industry-shaping products. Criterion provides a full range of integrated HR planning software products and services specifically designed to allow managers and HR professionals to enhance the effectiveness of their workforce. "Criterion is experiencing unprecedented growth and expansion," said Marcia Jones, Ph.D. and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. at Criterion. "With the introduction of key new software and services, we are working hard to communicate our successful strategic staffing solutions to organizations worldwide. Catherine Block has extensive software marketing experience and product introduction expertise to help take our marketing to a higher level. Businesses succeed by placing the right people in the right position, and Catherine is certainly the experienced marketing professional we need to complete our team." Catherine Block has a wealth of marketing communications experience with hi-tech companies. After holding marketing leadership positions with Saber Software, Contact Software International (makers of ACT!) and Outlook Software, she was most recently a consultant for Integer Dallas. There she worked with companies such as Nokia and GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) to develop innovative marketing programs. "Criterion is an exciting and dynamic company that is on the verge On the Verge (or The Geography of Yearning) is a play written by Eric Overmyer. It makes extensive use of esoteric language and pop culture references from the late nineteenth century to 1955. of reshaping the entire HR software industry," said Ms. Block. "Criterion's mission is to provide businesses with the tools they need to strategically manage their most important asset, their people. I'm excited to be part of a company that is helping extend America's current economic boom by making organizations more effective." "Criterion has earned a reputation for providing cutting-edge products and services that are of enormous strategic value," noted Dr. Jones. "We're gearing up to introduce new software that will set industry standards for robust performance, flexibility and enhanced capabilities. Earlier this year we introduced the HR industry's first Perpetual Training Program(TM), which allows client organizations to maintain a knowledge base on our software products despite staff turnover. And The Chubb Group of Insurance Companies recently began offering human resource consulting Services Provided Human Resource Consulting firms provides advice to their clients regarding the financial and retirement security, health, productivity, and employment relationships of their global workforce. services and software from Criterion as part of its employment practices loss prevention services. Catherine will add considerable value in introducing the marketplace to Criterion's innovative strategic staffing solutions." Criterion's integrated HR planning software products and services allow managers and HR professionals to enhance the effectiveness of their workforce. Criterion's products are considered Best of Breed in the areas of Succession Planning Management Succession Planning In organizational development, succession planning is the process of identifying and preparing suitable employees through mentoring, training and job rotation, to replace key players — such as the chief executive officer (CEO) — , Organizational Development, Competency-based Training Management, Affirmative Action affirmative action, in the United States, programs to overcome the effects of past societal discrimination by allocating jobs and resources to members of specific groups, such as minorities and women. Planning, and Diversity Management. Criterion's StrategicSuite(TM) of software products includes CAAMS CAAMS Chinese Academy of Agricultural Mechanization Sciences (TM), BluePrint(TM) and CornerStone(TM). "These tools help clients build more effective organizations, avoid costly Affirmative Action problems and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the pool of talent residing within their organization," Dr. Jones stated. About Criterion Founded in 1975, Criterion Incorporated is among the world's foremost developers of analytical human resource planning Resource planning may refer to:
(2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. , Oracle, and Infinium Software. Criterion also participates in SAP America's Complementary Software Program. Criterion Incorporated is headquartered in the Dallas suburb of Irving, Texas. Additional information about Criterion's software and services is available at 1-800-782-1818 or via the company's Web site at http://www.criterionhr.com. Note to Editors: CAAMS, BluePrint, Perpetual Training, CornerStone, StrategicSuite, and Organizational Effectiveness Planning are trademarks of Criterion, Incorporated. All other services mentioned may be trademarks or registered trademarks of their respective owners. |
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