Crisp Wireless to Power Mobile Internet Sites for NBC Universal.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Crisp Wireless, a mobile technology solutions and services company today announces an extensive partnership with NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , to support their strategic initiative to expand their multi-platform approach to include mobile devices. Their agreement covers multiple NBC Universal divisions, including NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. Entertainment, NBC Sports NBC Sports is a division of NBC, responsible for the televising of many sports events on the network. The NBC Sports broadcast lineup includes: The Olympic Games (through 2012), the NFL, the NHL, Notre Dame Football, the PGA Tour, the USGA Championships, Wimbledon, the French , Bravo, and the owned and operated TV stations. "Crisp Wireless can quickly deploy first-rate mobile web sites," said Salil Dalvi, GM Wireless Platforms, NBC Universal. "Their technology and services are playing an important role in executing NBCU's mobile content strategy." Crisp Wireless currently powers 23 mobile websites for NBC Universal, including dedicated sites for many Primetime and Cable programs, including Heroes and The Office, as well as Bravo's Project Runway Project Runway is an American reality television series on the Bravo network that focuses on fashion design. Its contestants compete with each other to create the best clothes and are usually restricted in their time, materials, and theme. , Top Design, Top Chef Top Chef is an American reality competition show that airs on the cable television network Bravo, in which chefs compete against each other in weekly challenges. They are judged by a panel of professional chefs and other notables from the food and wine industry with one or and Work Out. The mobile websites include exclusive mobile offerings, including ringtones, user generated content, polls, character/contestant blogs and storyline integrations where relevant. Most of the mobile websites are also advertising enabled, offering advertisers the opportunity to engage audiences across television, the web and their mobile device. "We're excited to have NBC Universal as part of our portfolio of major media companies and consumer facing brands," said Boris Fridman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crisp Wireless. "We look for partners who have an existing audience and viewers, and we help convert these consumers to mobile web users through on air promotions and integrating 'Send to Phone' links on the internet. This helps drive mobile web pageviews which can be monetized via content downloads and mobile advertising." Crisp Wireless' strategy included building an "umbrella" site for each division and then creating specific sites dedicated to each television program. This approach offers each property a long term presence with the ability to program content according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. promotions, season finales and specials. About Crisp Wireless Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless' core product, the mLogic[TM] platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Tribune Interactive, NBC Universal, Bravo TV, Hachette Filipacchi and Paramount Pictures. For more information, please contact info@crispwireless.com or visit the company web site at www.crispwireless.com. |
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